New York Post Arctic Fox, long celebrated for its spectrum of electric, cult-favorite vivids, is officially bridging the gap between salon-level sophistication and DIY ease.
Their latest expansion, Naturals AF, introduces the brand’s first-ever collection of semi-permanent natural shades. This launch is designed for those who want to elevate their look with rich, multi-dimensional tones without the permanent chemical commitment of traditional box dyes.
The Naturals AF collection is built on a ready-to-use formula that skips the harsh additives typically found in hair color. There is no peroxide, ammonia or PPD involved. Instead, the formula acts as a hybrid of pigment and deep conditioner, utilizing hydrating ingredients to leave hair feeling soft and looking glossy rather than stripped.
The collection features five distinct, nature-inspired shades:
Golden Hour: A luminous golden auburn with a warm glow.
Enchanted Espresso: An ultra-dark, cool brown with layered dimension.
Diet Cola: A bold, medium cool brown.
Apricot Anarchy: A caramel-apricot brown with subtle vibrancy.
Beyond the color payoff, the Naturals AF line maintains the core values Arctic Fox is known for. The entire range is 100% vegan and cruelty-free, with 15% of net profits dedicated to supporting animal welfare and local communities.
Designed specifically for the at-home user, the formula is engineered to bleed and stain less than traditional semi-permanents, ensuring a cleaner application process. Furthermore, the shades are formulated to fade beautifully over time, allowing for a seamless transition if you decide to switch tones or return to your natural base.
Whether you are looking to refresh a faded auburn or experiment with a deep espresso for the season, Naturals AF offers a healthy, eco-minded, and low-risk way to reinvent your style. It’s all the expression of a salon visit, with none of the permanent strings attached.
This article was written by Kendall Cornish, New York Post Commerce Editor & Reporter. Kendall, who moonlights as a private chef in the Hamptons for New York elites, lends her expertise to testing and recommending cooking products – for beginners and aspiring sous chefs alike. Simmering and seasoning her way through both jobs, Kendall dishes on everything from the best cookware for your kitchen to chef-approved gourmet meal kits to the full suite of Ninja appliances. Prior to joining the Post’s shopping team in 2023, Kendall previously held positions at Apartment Therapy and at Dotdash Meredith’s Travel + Leisure and Departures magazines.
