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China influencer’s act of kindness ends in tragedy as farmer dies in car crash after shared lunch

Elderly Jing dies in accident while carrying food for wife after Zhang buys out all his farm produce, treats him to his first lavish meal

2-MIN READ2-MIN ListenFran Luin BeijingPublished: 6:00pm, 6 Jul 2026The Chinese social media was shaken by a Good Samaritan deed that ended in tragedy when an elderly farmer died in a car crash shortly after receiving kind help from an influencer.

The influencer, who has dedicated himself to helping farmers in central China’s Henan province and has 84,000 followers, posted a video of himself assisting an 81-year-old farmer on June 25.

The influencer, surnamed Zhang, bought all the vegetables the elderly man was selling. The farmer, surnamed Jing, gave Zhang a discounted price of 0.80 yuan (12 US cents) per kilo.

The spinach, cucumbers, and eggplants Jing sold weighed 75kg in total and cost Zhang 60 yuan (US$8.8).

Like many farmers, Jing brought the vegetables he had planted to the city for sale every day.

Read original at South China Morning Post

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