As young Asians turn more health-conscious and watch their spending, drinks giants and bars are planning more low- and no-alcohol options
Like Tan, many across Asia’s Gen Z are choosing to go sober – or at least sober-curious – citing rising costs, health concerns and changing social habits, forcing bars and drinks giants to rethink how – and what – they sell.
“Not drinking allows me to sleep more and still wake up early the next day to do work, and I feel more energetic to exercise or do yoga,” Tan said.
At the start of the month, marketing executive Ruby Chiu, 25, set a goal of limiting herself to one night out per month, down from once a week, to prepare herself for a half-marathon in April.
