Sports

Why did these World Cup ads strike a nerve in Egypt?

Al Jazeera English Al Jazeera English June 26, 2026 at 4:15 PM

play Live Sign upShow navigation menuplay Live Click here to searchsearchSign upToggle PlayWhy did these World Cup ads strike a nerve in Egypt?

A viral World Cup campaign tapped into a familiar conversation among Egyptian football fans, prompting debate over hope, expectation and decades of World Cup disappointment. Al Jazeera’s Yasmeen ElTahan explains.

Read original at Al Jazeera English

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Why did these World Cup ads strike a nerve in Egypt?

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