Lala Kent swears by this $5 mascara that's on sale for Prime Day. Getty See more of our coverage in your search results.
Add Page Six on Google Does this mascara rule? Lala Kent and hundreds of thousands of Amazon shoppers think so.
The “Vanderpump Rules” alumna has been raving about the viral lash maker for years, including in one Amazon Live in 2023, in which she shared, “I like to look like I’m rich, but ball on a budget.”
Same, same, but during Prime Day, the lash maker is just $4, a perfect add-to-cart if we ever heard one. And while one of the best beauty deals on the internet, it has a staggering amount of five-star ratings, especially for a budget find.
BUY NOW $4.99 $3.98 “I love this wand because it allows the lashes to stand alone, they don’t follow each other [and] they don’t become spider legs,” the Bravoleb shared in another Live last year.
Lash Princess also comes in burgundy, brown and plum colors besides black — and is free of parabens, gluten, and is cruelty-free.
Lala Kent has sworn by the same mascara for years. Bravo via Getty Images Shoppers love it for giving them the look of false lashes without the hassle, but also for the fact that it doesn’t flake or irritate sensitive eyes.
“The formula applies smoothly without clumping, and the brush does an excellent job separating and lifting lashes for a fuller, false-lash effect,” reads one review.
“Even after multiple coats, the mascara remains lightweight and comfortable to wear throughout the day. It provides impressive length and definition while still looking soft and natural compared to traditional black mascara,” the same person added.
A second shopper among the countless reviews claims it’s the best mascara as well.
“It adds incredible length and volume without clumping, and it makes my lashes look much fuller and more defined,” they shared.
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Prime Day is Amazon’s premier sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to dishing on the latest fashion collabs to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
