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Add The New York Post on Google Apple announced a quite shocking price hike on many of its products this morning, even hiking up the price of what used to be the most affordable MacBook on the market.
These price changes come on the heels of Apple’s supply chain issues, in particular regarding memory chips.
More bad news? Apple’s CEO Tim Cook says these prices won’t be changing back anytime soon, meaning you’re stuck with hiked-up Apple prices for the foreseeable future.
The silver lining: Apple products are heavily discounted for Prime Day, making this a great time to stock up on one if you were thinking about it. Because once Prime Day is over, you’ll be stuck paying as much as $500 more on certain MacBooks and iPads.
Right now, the prices for Apple Watches, AirPods and iPhones are not supposed to rise, but given that the MacBook and iPad price hike news came so suddenly, there’s no telling when these prices spike as well.
The MacBook Neo is about to jump to $699.99, making this your last chance to grab it under $600.
The Apple 2026 MacBook Neo is a 13-inch ultra-portable laptop powered by the A18 Pro chip, featuring a 6-core CPU and a 16-core Neural Engine specifically optimized for Apple Intelligence and on-device AI tasks. It comes equipped with a high-resolution Liquid Retina Display, 8GB of Unified Memory, and a 256GB SSD for fast storage and multitasking. Designed for modern communication and sleek aesthetics, it includes a 1080p FaceTime HD camera and is available on Amazon in four distinct finishes: Silver, Indigo, Blush, and Citrus.
Apple’s MacBook Air is going to hike up to $1,499 — in fact, it’s already jacked up to the new price on Amazon.
That said, you can grab this option on sale now below its original price of $1,299 if you act fast. This laptop has bright, even visuals and can handle multitasking with ease. It features Apple’s latest M chip, which means the fan won’t get loud no matter how productive you are. Plus, they’re ultra-durable. Case in point: I owned a MacBook Air when I was in high school, and the device still functions today.
iPad Mini prices are now starting at $599 for the most basic version. The one below is 126GB and offers both Wi-Fi and Cellular — the regular Wi-Fi version is sold out at the time of publish.
Similar to other Apple iPads, the mini is equipped with Touch ID, a 12MP wide camera, 5G cellular, and is compatible with the Apple Pencil and Bluetooth keyboards. Lightweight and portable, it’s ideal for getting tasks done on the go.
The iPad Air’s 13-inch model will soon cost $949 — for the Wi-Fi-only model.
Right now, you can snag the 13-inch for just $699, though, if you act fast. This iPad packs 128 GB of storage, has a lightweight design and runs apps without lagging or freezing. Shop now before the price hikes up.
Just because Apple Watch and earbud prices haven’t risen yet doesn’t mean it’s time to stay idle. Shop them now before their prices probably hike up, too.
This is the ultimate smartwatch for outdoor lovers. Whether you’re hiking or diving, the Ultra can handle it all.
The more compact SE is your best choice if you’re new to the smartwatch game but still want top-tier health-tracking features.
If you want a larger screen that’s easier to read, go with the Series 11, but with a 46mm screen — trust me, it makes a difference.
Slightly wider than the 40mm, this SE is better if you have a bigger wrist or have trouble reading tiny screens.
These comfortable over-ear headphones combine pro-level Active Noise Cancellation with Transparency mode so you can stay aware of your surroundings.
If you prefer headphones with active noise cancellation, there’s an AirPods 4 deal available to shop today.
The same AirPods as mentioned above, but now with two years of AppleCare+, so if you’re clumsy with your headphones, this deal has your back.
Go old school — or new school? — with the OG corded Apple Earpods. The Lightning and AUX are both on sale. Is it a huge discount? Maybe not, but every bit helps.
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
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