Add Page Six on Google 5 Sarah Jessica Parker is the new face of Fendi’s Baguette bag campaign. fendi/Instagram Sarah Jessica Parker has landed the campaign of Carrie Bradshaw’s dreams.
The actress who once stepped into her on-screen counterpart’s (many) shoes on HBO’s “Sex and the City,” is now the face of Fendi’s new Baguette campaign.
In the video and image shared by the brand on Instagram, Parker wears a green utility-style jumpsuit, clutching a beaded zebra-printed version of the iconic style.
Aside from her massive collection of Manolo Blahnik heels, the fictional Carried Bradshaw popularized the early-aughts Fendi shoulder bag.
“This isn’t a bag, it’s a Baguette,” she famously exclaimed when a thief tried to take her purse during Season 3.
The design was so core to Bradshaw’s life that the purple sequined style made a return in “And Just Like That.”
And the slogan has stuck, with Parker using it as the tagline in the campaign.
Creative director Maria Grazia Chiuri is putting the nineties classic front and center this year, with Emma D’Arcy, Jessica Alba, Iris Law and more also starring in their own shots, per a press release from the brand.
Photographed by Bibi Borthwick, each celeb was directed to choose a design that “best represents them, at least in that moment,” per the release, with Parker picking up the wild style.
