Apple Stocks Rise 1.04% as Siri AI-Powered HomeView and Apple TV Hit Shelves Khac Phu Nguyen Fri, November 13, 2026 at 12:39 PM EST 1 min read AAPL +0.80% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Apple (NASDAQ:AAPL) shares rose 1.04% to $358.58 as of 10:05 a.m. ET in Friday's regular session on November 13, as the company launched two home devices built around Siri AI. HomeView, a $299 smart home display, and a fourth-generation Apple TV 4K, also $299, went on sale after a month of preorders.
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HomeView comes in tabletop and wall-mounted versions and recognizes up to six household members by face, each with a personal Home Screen. It will not be sold in the EU because Siri AI is not available on iOS there, and Apple has given no timeline. The new Apple TV 4K adds Siri AI, an A19 chip, 128GB of storage and a Siri Remote with Find My.
Neither device will move Apple's revenue much on its own. The bigger question is whether Siri AI becomes a reason to buy, because that underpins the case for a broader upgrade cycle across iPhone and Mac. The EU gap shows that regulation can limit where Apple's AI ships. The GuruFocus chart shows a GF Score of 94/100, driven by elite profitability and strong momentum, with a balance sheet that scores only average after years of buybacks. GF Value is $298.55, so the shares trade 20.1% above GuruFocus's estimate with a "Modestly Overvalued" label. Investors are already paying for an AI-driven upgrade cycle. The next test is holiday-quarter guidance on whether Siri AI lifts device demand.
