Netflix Said To Eye 'Channel Store,' May Bundle With Fox One Wayne Friedman Fri, November 13, 2026 at 11:35 AM EST 2 min read NFLX -0.55% ROKU 0.00% AMZN -0.76% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Netflix may consider opening up its own channel store, as Amazon andRoku have done -- and is also considering a bundling partnership with Fox One, according to new analysis from Morgan Stanley.
"Netflix could look to platform more third-party serviceslike Fox One as a way to bring NFC Sunday afternoon NFL games to the service without having to negotiate a new deal directly with the league and access around 90 million Netflix subscribers in theU.S.," say the authors of the report.
Although neither company has commented about the possibility of any specific deal, both have talked about openness to new partnerships/bundles.
High-profile, co-branded streaming bundles such as Disney+, Hulu and HBO Max and other combinations have resulted in more steady subscriber- retention rates with lower "churn" -- subscribers optingout of services on a monthly basis.
Other major brand premium bundling deal/partnerships that have been formed recently include NBCU's Peacock and Apple TV.
In reference to FoxCorp in particular, it says: "We would expect Fox One to be bundled across additional distributors and platforms going forward." It already has a bundle deal with ESPN.
These dealsoffer monthly subscriber price savings rather than buying services separately.
Morgan Stanley, which has started up coverage again on Fox Corp., adds that streaming is entering a new phase formajor legacy media own companies -- especially with the recent completion of the $22 billion Fox Corp.-Roku deal.
"Fox has taken one of the most important chess pieces off the board in abold play on the future of streaming distribution," Morgan Stanley says, adding that the deal "perhaps the most strategically important asset in the media & entertainmentecosystem."
In terms of advertising, it says: "Roku brings improved targeting capabilities/tech, while Fox brings sports, scale &a sales capabilities which should improve fillrates and optimize CPMs [cost per thousand viewers."
With Roku, a major streaming distributor, Morgan Stanley says connected TV (CTV) platform Fox One can scale faster to more than fivemillion subscribers by 2030.
