Amazon's secret AI plan could change how Americans shop Faizan Farooque Fri, November 13, 2026 at 12:06 PM EST 1 min read AMZN -0.74% GOOGN -1.06% BAYN.DE -0.07% PG +1.33% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Amazon.com Inc. (AMZN, Financials) is considering building a global product database to minimize buyers' use of Google and other websites, according to a Reuters-reviewed internal document.World Product Graph gathers data on internet-sold products, including Amazon-missing items. Compare goods, find newer models, and buy without leaving Amazon.The initiative would merge manufacturer and retail website data. Coke and Bayer are sharing product information, and Amazon is considering a Procter & Gamble experiment.Amazon's Alexa for Shopping, formerly Rufus, may benefit from the project. The assistant's replies were wrong or partial, and the service was pricey, according to an internal paper.Amazon refuted the paper, stating their shopping assistant is 97% accurate worldwide. This suggestion also reflects competition from AI shopping bots that can compare and buy across sites.Retail sales and advertising income depend on Amazon's shopping traffic. According to the corporation, the paper is preliminary and may not reflect its current goals.A launch plan has not been verified by Amazon, however the concept included an October 2027 start date.What Amazon does with the database and AI-powered retail services will interest investors.
