Netflix May Launch Channel Store Or Bundle With Fox One: Analyst Wayne Friedman Fri, November 13, 2026 at 11:35 AM EST 2 min read NFLX -0.55% ROKU 0.00% AMZN -1.19% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Netflix may consider opening up its own channel store, as Amazon and Roku have done. It is also considering a bundling partnership with Fox One, according to new analysis from Morgan Stanley.
"Netflix could look to platform more third-party services like Fox One as a way to bring NFC Sunday afternoon NFL games to the service without having to negotiate a new deal directly with theleague and access around 90 million Netflix subscribers in the U.S.," says authors of the report.
Although neither company has commented about the possibility of any specific deal, bothhave talked up openness to new partnerships/bundles.
High-profile, co-branded streaming bundling such as Disney+, Hulu and HBO Max and other combinations have resulted in steadiersubscriber retention with lower 'churn' -- that is, subscribers opting out of services on a monthly basis.
Other recent big brand premium bundling deals partnerships includeNBCU's Peacock and Apple TV.
Concerning Fox Corp in particular, it says: "We would expect Fox One to be bundled across additional distributors and platforms going forward."It already has a bundle deal with ESPN.
These deals come with monthly subscriber price savings rather than buying services separately.
Morgan Stanley, which has started up coverageagain on Fox Corp, adds that streaming is entering a new phase for major legacy media own companies -- especially with the recent completion of the $22 billion Fox Corp.-Roku deal.
"Foxhas taken one of the most important chess pieces off the board in a bold play on the future of streaming distribution," Morgan Stanley says, adding that the deal "perhaps the moststrategically important asset in the media & entertainment ecosystem."
In terms of advertising, it says "Roku brings improved targeting capabilities/tech, while Fox bringssports, scale &a sales capabilities which should improve fill rates and optimize CPMs [cost per thousand viewers."
With Roku, a major streaming distributor, Morgan Stanley saysconnected TV (CTV) platform Fox One can scale faster to more than five million subscribers by 2030.
