Has Buying The Dip In Salesforce Stock Paid Off? Trefis Team Fri, November 13, 2026 at 7:12 AM EST 5 min read CRM +0.61% MSFT -1.03% ORCL +0.51% ADBE +0.72% NOW +1.05% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
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Salesforce (CRM) stock closed on November 12, 2026, 13.1% below its October 22 high. Investors watching the slide want to know whether this is a chance to buy or a fall with further to go. No one can know that yet, but one thing is known for sure: how the stock behaved after its earlier sharp falls since 2010. So what happened to buyers who stepped in after those earlier drops?
Most Salesforce Dip Buyers Were Higher A Year Later
Since 2010, Salesforce stock has fallen more than 20% within 30 trading days on 12 separate occasions. In 8 of the 10 cases at least a year old, shares were higher 252 trading days later, posting a median gain of 32.5% over that year. The other two drops, in February and July 2026, are too recent to judge.
The two instances that lost money lost a lot. Shares bought on the January 5, 2022 dip traded 38% lower a year later. Those bought on the March 11, 2025 dip, the latest one old enough to judge, were down 29%.
Buyers usually sat through a further fall along the way. In the median case, the stock's lowest close in the following year sat 13.1% below its price on the dip date. Its best price in that year came after a median of 217 calendar days, about seven months.
Is Salesforce's Business Holding Up Today?
By measures of sales and profit, it is. Over the four fiscal quarters ended July 31, 2026, Salesforce's revenue grew 11.2%, outpacing the 8.3% recorded over the twelve months before. The company carried a 21.5% operating margin over those twelve months, compared with 19.0% for the S&P 500. Management said on its August 26 call that continued momentum in Slack and Agentforce drove the latest quarter's growth.
Growth did slow in that quarter, however. Revenue rose 10.8% in fiscal Q2 2027, down from 13.3% in fiscal Q1. Trading at 18.5 times trailing earnings, the stock is priced below the S&P 500's 21.9 on reported earnings over the past four quarters. Reported earnings can include gains outside the core business, so that gap is a rough guide rather than proof the stock is cheap.
The balance sheet marks a bigger change. Salesforce carried $41.7 billion of total debt on July 31, 2026, compared with $11.2 billion a year earlier. Over the same twelve months, the company bought back $35.1 billion of its own shares, and on October 20 it agreed to acquire Braze in a $5.66 billion deal.
What Must You Believe To Buy Salesforce Now?
Buying now means expecting this fall to end like most of Salesforce's past drops rather than like the two that lost money, in January 2022 and March 2025. You have some grounds for that in the business: sales growth picked up over the past year, and on reported earnings over the past four quarters, the stock's P/E sits below the market's, though that measure is only a rough guide. Against that, growth slowed in fiscal Q2 2027, and the company now carries far more debt than it did a year ago.
Revenue growth is the figure to watch when Salesforce reports again, expected in December 2026. Do you see enough in Salesforce's business today to expect its past drops to repeat this time?
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