What Is Going on With Apple Stock on Thursday? Anusuya Lahiri Thu, November 12, 2026 at 1:27 PM EST 3 min read AAPL +0.06% ^GSPC -0.26% ^IXIC -0.45% ^DJI -0.14% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Apple Inc. (NASDAQ:AAPL) stock was trending on Thursday as investors weighed the company's capital-return capacity, pricing power and expanding AI strategy against a relatively flat Technology sector.
The move came as the S&P 500 gained 0.1%, the Nasdaq rose 0.12%, and the Dow advanced 0.20%, while broader market breadth remained mixed.
Apple recently reclaimed a $5 trillion market capitalization and raised $7.5 billion through a high-grade bond offering that attracted about $31 billion in peak orders.
The company plans to use the proceeds for general corporate purposes, including share repurchases, adding to its capital-return capacity.
Apple is also accelerating its AI strategy under CEO John Ternus, with the company pushing Siri toward more agent-like capabilities.
Apple is reshaping its operating-system development process ahead of iOS 28, iPadOS 28 and macOS 28, while giving engineers more time for coding, exploration and feature development.
The company is also rolling out Apple Intelligence in China through beta software and has launched a new touch-screen MacBook Pro.
CNBC's MacKenzie Sigalos said Thursday that Apple's holiday-quarter growth is being driven more by higher pricing than by increased iPhone unit sales.
Citing UBS data, Sigalos said iPhone revenue could climb 12% to $95 billion even as unit sales decline 3%.
Apple itself guided to 7%-10% total holiday-quarter revenue growth.
Sigalos also highlighted the $2,000 foldable iPhone Duo, which remains difficult to obtain, with deliveries extending into late January despite shorter wait times.
She said Apple's pricing power is helping the company maintain a market capitalization above $5 trillion and widen its lead over NVIDIA Corp. (NASDAQ:NVDA) to roughly $900 billion.
She also said investors are favoring Apple's lower exposure to the AI infrastructure spending cycle.
Apple trades above each of its major moving averages.
The stock sits 3.4% above its 20-day SMA of $345.65, 5.6% above its 50-day SMA of $338.53, 9.6% above its 100-day SMA of $326.04 and 18.9% above its 200-day SMA of $300.78.
The 20-day SMA remains above the 50-day SMA, while the 50-day SMA remains above the 200-day SMA.
Apple carries a Buy consensus rating with an average price forecast of $345.94.
China Renaissance: Upgraded Apple to Buy with a $425 forecast on Nov. 11
Bernstein: Maintained Buy while raising its forecast to $380 on Nov. 4
JPMorgan: Maintained Overweight while lowering its forecast to $355 on Nov. 3
AAPL Price Action: Apple shares were down 0.03% at $355.53 at the time of publication on Thursday. The stock is trading near its 52-week high of $355.91, according to Benzinga Pro data.
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