Wednesday, November 11, 2026
Privacy-First Edition
Back to NNN
Business

Unity Software: Measure Twice!

Via Motley Fool

U -1.25% NVDA +3.17% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.

Silver Lake and Saudi Arabia's Public Investment Fund have reportedly held talks to acquire Unity Software (NYSE: U) ("The U"), and we understand why.

We first recommended Unity in Hidden Gems at $17.09 in September 2024. We've made 22 additional recommendations and investments since then and have not sold a share. Today, the stock is at $50.34.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Let's remind ourselves what Unity Software does and then consider the buyout together.

Unity makes the software that developers use to build video games, especially on phones. It also runs an ad business that helps those games find players.

CEO Matt Bromberg (a throwback all the way to America Online in 1999. Motley Fool memories!) joined in May 2024 and inherited a company at war with those developers. He fixed that first, scrapping the controversial runtime fee and winning them back. He then rebuilt the company's ad business around Vector, an AI engine.

Last quarter, these efforts produced Unity's first GAAP profit since going public in 2020, on top of 32% revenue growth. Its Vector ad engine grew 126% year over year.

Vector's edge comes from data. Roughly 3 billion people play Unity-built games each month, and what happens inside those games now trains Vector's AI. More than 90% of new Unity projects opt in to sharing in-game data. Few rivals see inside the game itself. That advantage is a multiplier.

And that's what attracts this investor consortium. It already owns major gaming businesses like Electronic Arts and Scopely. Owning Unity could deepen that integration, improving game development, player acquisitions, and advertising profitability across the broader portfolio.

Silver Lake has an excellent reputation as a long-term partner. The firm made its first investment into Unity Software in 2017, and its CEO Egon Durban joined the company's board then as well. (Of course, that board seat also complicates this negotiation.)

Early reports suggest a first valuation of $25 billion (around $55 per share). To our eye, that doesn't adequately reflect the value emerging in Unity's advertising business.

What buyout price would we support? $75.04 per share.

Vector is taking market share in a competitive environment, and its existing advertising customers are increasing their spend. Unity Software has a path to generating gross margins in the mid-80s percent alongside returns on invested capital in the mid-teens.

You could, therefore, in just a few years, find this company driving double-digit top line growth with rising margins and capital efficiency, generating over $2 billion in free cash flow. Our ballpark $33 billion price, about 16 times that cash flow, is more valid than the aforementioned $25 billion.

Reported talks are only talks, and no offer has been announced yet. Plenty of conversations like this never turn into a deal.

Even a signed agreement would face hurdles. A purchase backed by a Saudi government fund could draw a U.S. national security review, and with Silver Lake's CEO sitting on Unity's board, directors will need to show shareholders they bargained hard on their behalf.

If an offer lands near $55, we'd hope the board holds out for more. That price wouldn't pay shareholders for the growth still ahead in Vector.

If it comes in near $75, we'd support it, and if the talks go nowhere, that's fine with us.

And as long-term business owners in Fooldom, we're very happy to keep holding our shares in an independent U!

Before you buy stock in Unity Software, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Unity Software wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $341,157!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,037,753!*

Now, it's worth noting Stock Advisor's total average return is 834% — a market-crushing outperformance compared to 207% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

*Stock Advisor returns as of November 11, 2026.

The Hidden Gems Team has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Unity Software. The Motley Fool has a disclosure policy.

Unity Software: Measure Twice! was originally published by The Motley Fool

Read original at Yahoo Finance News

The Perspectives

0 verified voices · Three viewpoints · Real discourse

Left
0
Be the first to share a left perspective
Center
0
Be the first to share a center perspective
Right
0
Be the first to share a right perspective

Related Stories