Amazon reveals major Black Friday change for 2026 shoppers Faizan Farooque Tue, November 10, 2026 at 10:20 AM EST 1 min read AMZN +0.78% HAS -0.67% 005930.KS +4.74% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Amazon.com Inc. (AMZN, Financials) said that its Black Friday and Cyber shopping spree will last 12 days, from Nov. 19 to Nov. 30.The firm will provide millions of electronics, clothes, cosmetics, toy, and home goods offers.Amazon will announce fresh bargains at midnight and 8 a.m. Pacific time on Black Friday and Cyber Monday for the first time.Select items will be discounted up to 60%.Some Levi's apparel is 50% off, LEGO and Hasbro toys are 40% off, and Samsung, Bose, and Anker gadgets are 35% off.Amazon's Christmas marketing includes food bargains. Fresh turkeys will cost 99 cents per pound during special periods, while frozen turkeys will cost 79 cents.Amazon's Holiday Shop offers tailored gift suggestions.Alexa is also being used to track pricing, receive discount notifications, and make purchases when things reach their desired cost.Amazon confronts comparisons to last year's successful holiday season, when sales and Prime delivery speeds surged.Amazon finished Monday at $266.93, up 2.94%.November 19 is the next test for Amazon as the Christmas event begins and it competes for year-end purchasing.
