Add The New York Post on Google An adage has it that, like age, IQ is just a number. Today’s generation can quickly access a wide array of intelligence tests (and emotional intelligence tests), personality assessments, and thinking styles quizzes, ranging in credibility from the IQ and Myers-Briggs to the most recent “Hogwarts Sorting Hat” or “Which Lord of the Rings Character Are You?” online quiz. Yet, without an interpretive framework to help test takers translate their scores (or their Hogwarts House) into real-world understanding, the score is just a label.
Nevertheless, Gen Z thrives on labels. Unlike millennials, younger adults don’t see their identity as easily defined by a single label, score, or community. Gen Z acquires labels and treats them as facets on a gem or glasses in a museum of mirrors; peering into each, they can glimpse a different side of their personality or identity. Like Picasso painting a human face from multiple angles at once, Gen Z tries to define itself by seeing itself reflected from multiple views. That may explain the popularity of MyIQ, a digital self-knowledge platform that already has over one million active users globally. Popular not only among younger adults in the U.S. and U.K., but MyIQ has also seen reach among young women in India, who seek self-knowledge and self-actualization tools online in regions where access to psychological support is difficult.
MyIQ doesn’t offer psychological support, diagnosis, or therapy. What it does offer is observation: that mirror on the self that the young seek. The operative part of the platform’s name might almost be the My more than the IQ. Drawing from insights gleaned from ten million completed cognitive, personality, and relational assessments, MyIQ seeks to help its test takers understand how they respond to stress, how they operate under pressure, how they approach relationships, and how their emotional regulation strategies compare with others.’
The brainchild of Envest Research Inc., MyIQ.com avoids focusing on a single metric. Instead of isolating one aspect of the self (such as cognitive intelligence, emotional intelligence, personality, thinking styles, or mental health), MyIQ is based on the notion that real self-understanding requires getting a bigger self-picture. Cognitive ability, emotional patterns, and relational behavior all influence (and potentially augment) each other. For its younger audience of adults aged 18-36 (Gen Z and younger millennials), MyIQ offers not just scored assessments but interactive learning exercises, ranging from video courses to brain quizzes and progressively difficult puzzles.
To the developers of MyIQ, cognitive and emotional intelligence are not static scores. They are capacities that can be measured, compared, and developed further over time. Besides multi-layered assessment, the gamified learning engine designed to help Gen Z users grow in their self-understanding and progressively build their capacities is the value MyIQ might be adding to an already crowded field of personality assessment platforms.
On the one hand, getting a score without any deep analysis of what the score means for you can actually be disheartening, especially if the score is lower or higher than you expect. On the other hand, although getting a score accompanied by a subjective and general reflection (“Like Gandalf, you are the voice of wisdom in your friend group”) may be more affirming, online-quiz reflections and generalized personality type summaries rarely offer much practicality in terms of how to move forward, change, and grow.
With a platform like MyIQ, test takers can see tangible next steps and undertake training to adjust their accustomed habits in thinking, emotion, and behavior. Judging from MyIQ user comments, that might be just what Gen Z is looking for: multi-faceted education to understand the self, combined with next steps for growing into one’s best self. As MyIQ continues growing beyond one million active users, it will be interesting to see if other platforms move into a similar space, extending to younger adults not just singular diagnostic tools but a cohesive system for developing structured self-knowledge.
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