Make New York Post a Preferred Source Talk about bringing the heat and now the beat.
What do you do when hundreds of spicy noodle lovers around the world come together to make history?
The viral Korean noodle brand has officially earned a Guinness World Records® title, thanks to fans who spent one very spicy hour eating noodles, filming themselves and uploading their reactions to TikTok.
And rather than simply celebrating with another bowl of noodles, Buldak decided to turn the achievement into something fans could dance to.
Enter “Crave The Burn,” an original song and music video created to celebrate the community that helped make noodle history.
Buldak had a challenge for their fans around the world. The goal? Break the Guinness World Records® title for the most videos of people eating instant noodles uploaded to TikTok in one hour.
Buldak fans delivered 335 qualifying submissions, officially setting a new world record.
From fans filming in their kitchens to college communities gathering for noodle parties, the challenge brought people together around two of Buldak’s signature flavors: Original and Carbonara.
Some participants took on the heat solo. Others gathered with friends, music and Buldak swag to turn the challenge into a full-blown celebration.
YouTube stars the Stokes Twins also joined the effort, helping encourage their followers to participate, alongside other creators and fans around the world.
But the real stars of the record-breaking moment were the everyday Buldak fans who showed up, hit record and embraced the burn.
Since Buldak launched in South Korea in 2012, the brand has become popular on the internet, fueled in large part by people sharing their spicy noodle experiences online.
Long before there was an official world record attempt, fans were filming themselves tackling the famously fiery noodles, challenging friends, inventing recipes and sharing their reactions.
The viral Fire Noodle Challenge helped introduce Buldak to audiences around the world, while mukbang videos, taste tests and creative recipes kept the spicy obsession going.
The Guinness World Records® attempt took something fans were already doing and turned it into one global moment.
And Buldak wanted to give that moment a soundtrack.
“Crave The Burn” blends pop energy with Latin-inspired sounds and English and Spanish lyrics, celebrating the brand’s bold personality and the fans who helped it make history.
The accompanying music video, directed by Weston Allen with choreography by Brian Esperon, brings the celebration to life with energetic dance sequences and footage from the record-breaking challenge.
It’s a fitting tribute for a brand whose popularity has been shaped by its fans’ creativity, humor and willingness to share their spiciest experiences with the world.
After all, Buldak’s rise wasn’t built solely on traditional advertising. Much of its cultural momentum came from people voluntarily turning a bowl of noodles into entertainment.
Now, those same fans have helped the brand earn a place in the record books and inspired an original song in the process.
“Crave The Burn,” and its music video are a way to celebrate our fans, who have played such an important role in making Buldak what it is today and will continue to shape our future,” said Abbas Arslan, the Vice President of Marketing at Buldak. “We’re incredibly grateful to everyone who enjoys our noodles and helped make this achievement possible.”
Buldak fans have proved that their love of spicy noodles can make history and now they’ve got a song to celebrate it.
Watch and listen to “Crave The Burn” on YouTube Music and find the music video and more from Buldak on YouTube, TikTok and Instagram at @buldak_global.
