Feedvisor Expands Agentic Commerce Platform to Target Growing Amazon Business Demand Sourcing Journal · Peter Dazeley / Getty Images Arthur Zaczkiewicz Mon, November 9, 2026 at 11:19 AM EST 4 min read AMZN +3.59% Trade AMZN on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
E-commerce optimization firm Feedvisor announced an expansion of its agentic commerce platform, Agentis, to include Amazon Business.
The company said the update is intended to enable brands to identify business buyer demand within their current catalog, understand the differences between business buyers and standard consumers and then automatically adjust their pricing and advertising to capture the business buyer spend.
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The move is in the context of the very rapid growth of digital B2B commerce. Forrester forecasts B2B e-commerce in the U.S. to hit $3 trillion by 2027. McKinsey's more recent research reinforces this by noting that 73 percent of B2B decision makers are now willing to spend up to $50,000 in a single online transaction, which is up from 59 percent in the 2022 survey.
Despite the growth, brands still struggle to distinguish business buying from retail buying. The business buyer often buys the same SKUs as the retail buyer, but in a different way. The volume of the order, the replenishment cycle, the pricing structure—which can be very complex—the way the purchase is actually made, and the way the business works all have a massive impact on the lifetime value of the customer.
"B2B isn't another audience segment; it's a different buying context," said Victor Rosenman, CEO and founder of Feedvisor. "A business buyer will buy in larger volumes, will replenish more frequently, will be eligible for different pricing, and will be worth a lot more over the lifetime of the relationship. An agentic system has to understand that context and adjust its optimization accordingly."
To deal with these very different dynamics Agentis combines B2B data signals with advertising, pricing, competitive, inventory and margin data. It uses four dedicated software agents all working in concert, which includes "Demand Agent" that looks at B2B performance in conjunction with the Sponsored Ads, DSP and Amazon Marketing Cloud signals to optimize bids, budgets, placements and custom audiences across the funnel.
"Margin Agent" assesses pricing, inventory and cost structures to work out where business discounts, tiered quantity pricing and promotions make sense, while "Intelligence Agent" highlights the catalog areas where business demand is concentrated and brings to light the key differences in behavior between corporate and consumer buyers, the company said.
Lastly, "Orchestrator Agent" takes the insights from all the active agents and works out what the overall strategy needs to be in order to make the necessary strategic changes across the brand.
Feedvisor leaders stress that for a lot of sellers, B2B demand is actually happening all the time, it's just hidden within the aggregate retail analytics.
"Business buyers are often buying through the same campaigns and the same listings, but their behavior and value get lost in the averages," said Dani Nadel, president and chief operating officer of Feedvisor. "If you can separate that demand, you start to see a business that you simply couldn't see before—a customer who is buying in larger volumes, coming back more frequently and returning less."
The company said initial results show the financial impact of splitting these buyer channels. In the case of an office supplies brand analysed by Feedvisor, corporate buyers were converting at 41 percent as opposed to 15 percent of retail buyers. They also delivered a 3.31-times ROAS versus 1.90-times and bought 40 percent more units per order.
By using Agentis to run bespoke Amazon Business ad campaigns, to adjust placement multipliers and to apply custom pricing, the brand saw a 24 percent increase in B2B orders, with consumer volume remaining flat. Business buyers made up 16 percent of total sessions but accounted for 45 percent of total revenue.
The expanded Agentis platform with Amazon Business support is now live. It's available immediately to brands who want to manage both their B2B and their D2C operations from a single platform.
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