Tesla Didn’t Make Enough Cybertrucks Douglas A. McIntyre Mon, November 9, 2026 at 10:45 AM EST 2 min read TSLA +5.56% KO +0.09% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Elon Musk will end Cybertruck production next spring, and the announcement triggered a deposit rush that Tesla can't fill, likely lifting prices on delivered trucks.
Sales plunged 48% to roughly 20,000 trucks last year, yet demand surged once the truck's end became real, and some deposits will be refunded.
Tesla never tested real demand by cutting production first, unlike New Coke and a number of TV shows that returned after public backlash.
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Now that the Cybertruck is discontinued, supply won't meet demand, and anecdotal evidence suggests delivered-unit prices will rise immediately.
Tesla (NASDAQ: TSLA) CEO Elon Musk says Cybertruck manufacturing will end next spring. Tesla builds the vehicle at its Texas Gigafactory. The reason is low demand. The facility will be used for the Cybercab, and demand for it is uncertain.
According to Kelley Blue Book, "the company only sold 20,237 Cybertrucks in the US last year, down 48% from 38,965 in 2024." But after the announcement, people suddenly wanted to own one of the EV pickups..at least based on their deposits.
As it turns out, Tesla will need to return some deposits for people who wanted a Cybertruck. In fact, deposits would need to be returned to a "number of people." Not enough Cybertrucks will come off the line to meet everyone's demand.
There may be a lesson here. Tesla never said it would slow or cut production to find out how many people actually wanted one. If people suddenly wanted their orders filled, the demand would have been obvious.
This has happened before in different industries. When Coca-Cola (NYSE: KO) started distributing "New Coke" in 1985, people insisted that the original Coke was the only Coke. New Coke was discontinued. (Coke's theory was that New Coke tasted more like Pepsi.)
At least 10 TV shows were brought back because of viewer demand. These include "Family Guy."
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