Make New York Post a Preferred Source New York Post Composite Gift shopping has a way of turning even the most thoughtful people into procrastinators. Honestly, what on earth do you get for the friend who’s always ahead of the trends, the family member who insists they don’t need anything or the person whose taste you admire but can never quite pin down?
One place to start: Google’s annual Holiday 100, a guide to 100 of the most popular gifts based on what people are searching for.
“What’s different about holiday shopping this year is the level of intention behind every search,” Sagal Mohammed, editorial and creative lead for Google Shopping, exclusively shared with the New York Post. “With over a billion shopping searches across Google every day, we’re seeing people lean into authentic, data-backed trends to find gifts that feel personal, timely and truly reflect what their loved ones want across any retailer or budget.”
The 2026 edition of the Google Holiday 100 launched on Nov. 9, offering a data-driven snapshot of what’s capturing shoppers’ attention this holiday season. Drawing on Google Search trends across categories including tech, home, fashion, beauty and toys, the list offers a window into the products, styles and unexpected throwbacks people have on their wish lists.
As a commerce reporter, I follow search trends year-round, watching what people are looking for, how their interests evolve and what those shifts reveal about the products gaining momentum — especially in an ever-changing AI landscape that continues to reshape how we discover and shop for things. But there’s no time quite like gift-shopping season to see those trends take on a life of their own.
And this year, the season started early: October brought the return of Amazon Prime Day alongside a growing roster of retailer-led deals, giving shoppers an early reason to start browsing, comparing prices and checking off their holiday lists.
“A few trends really stood out to me: at-home pampering blew up with lymphatic sculpting face brushes spiking 400%, while Cécred hair oil hit an all-time high and perfume took the crown as the top-searched gift set,” Mohammed added. “Style-wise, effortless fashion took over: Utility jackets were searched more than ever, and kitten heel sandals strutted up 295%. And, for pure holiday nostalgia, classic toy train sets jumped 240% to bring that old-school magic back under the tree.”
Need a gift that wows? The Holiday 100 is your cheat sheet to what’s trending, powered by Google’s billion-plus daily shopping searches. Think of it as a shortcut to buzzy finds, unexpected favorites and that “I didn’t even know I wanted this!” kind of gift.
What’s cooking? “Titanium Always Pan Pro” searches jumped 75% this year.
Don’t sweat it. In 2026, “women’s jogger sweatpants” searches jumped 60%.
No small fry. Searches for “air fryer toasters” rose 60% in 2026.
Step into cozy. “Suede slip on” searches rose 250% in 2026.
Light the way. Searches for “festive candles” sparked 335% growth in 2026.
A clean sweep. Searches for “robot mop and vacuum” jumped 80% this year.
Rise to the occasion. “Bakeware set” searches were up 170% this year.
A purr-fect gift. Searches for “aesthetic cat furniture” rose 170% in 2026.
Don’t sleep on comfort. Searches for “unisex pjs” spiked 240% this year.
Hit the slopes. Searches for “ski design mug” carved up by 235% this year.
For flat-out trendsetters. Searches for “calico flats” rose 160% in 2026.
“Women’s wide leg jeans” searches were a cut above, rising 600% this year.
Your best foot forward. “Coach Margot Sandal” searches rose 65% in 2026.
No shade. Searches for “slim oval sunglasses” rose 550% this year.
A total gem. “Dangle pearl earring” searches increased 245% in 2026.
Searches for “cotton off the shoulder top” bared a chic 140% jump in 2026.
Racing to the podium. Searches for “F1 jerseys” more than doubled in 2026.
Searches for “oversized leather jacket” rode an edgy 110% jump in 2026.
Built to work. “Duluth workwear” clocked in as a breakout search this year.
Don’t get tied up. Searches for “how to wear silk scarf” jumped 560% in 2026.
All eyes on playtime. Searches for The Looker Play Kit rose 90% in 2026.
It’s warming up. “Old Navy fleece jacket” was a breakout search in 2026.
“Bluey toniebox” had tails wagging as searches jumped 185% in 2026.
Small steps, big trends. Searches for “Rothy’s kids” nearly doubled in 2026.
Take a seat. Searches for “toddler foam chair” increased 265% in 2026.
All aboard! Searches for “classic toy train set” rose +240% in 2026.
A ton of play. Searches for “stuffed elephant plushies” rose 240% in 2026.
FAO Schwarz Piano Mat searches struck a chord, rising 180% in 2026.
Searches for “abc building blocks” stacked up a 50% increase this year.
Make a splash. “Kids waterproof jacket” searches nearly doubled in 2026.
No fine lines here. “Anti-wrinkle device” searches rose 75% this year.
Hit the ground running. “Nike V5 RNR” searches spiked 150% in 2026.
Aim high. “Stash high-rise legging” searches hit a five-year high in 2026.
Breezing by. Searches for “New Balance windbreaker” rose 70% this year.
Zipping ahead. Searches for “Rhone quarter zip” jumped 185% in 2026.
Stay on track. Searches for “fitness tracker” jumped 155% this year.
A breath of fresh air. Searches for “air purifier” increased 75% in 2026.
Ace your look. “Tennis skirt” searches served up an 80% bump this year.
No chill in sight. Searches for “Columbia down jackets” heated up 280% in 2026.
Pack it up. Searches for “adult bento lunchbox” stacked up 735% this year.
An instant classic. “Fujifilm instax holiday set” searches jumped 190% in 2026.
Cozy up for takeoff. “Comfrt travel hoodie” searches soared 90% this year.
Searches for “laptop backpack” shouldered a 200% increase in 2026.
Plug into what’s cool. “Anker charging station” searches rose 75% in 2026.
The complete package. Searches for “all-in-one luggage” rose 55% in 2026.
This one’s in the bag. In 2026, “canvas weekend bag” searches surged 225%.
Totally in the bag. Searches for “Rothy’s bag” more than doubled this year.
Make a splash. “L.L.Bean” is the most searched bean boot brand in 2026.
All squared away. Searches for “packing cubes” zipped up by 70% this year.
Sleep easy. Searches for “Hatch go sound machine” chimed up 90% this year.
Smells like a hit. “Perfume sets” were the top searched gift set in 2026.
For strong strands. “Bond builder hair mask” searches grew 110% in 2026.
A glowing forecast. Searches for “skin tint with SPF” nearly doubled in 2026.
Feels like Friday. “Summer Fridays skincare” searches increased by 265% in 2026.
“Sol de Janeiro soap” soaked up the spotlight as a breakout search in 2026.
Turning up the heat. Searches for “titanium flat iron” rose 85% this year.
Spot-on skincare. Searches for “Eadem” more than doubled this year.
Send an SOS. Searches for “Tower 28 SOS spray” jumped 65% this year.
Getting cheeky. “Rhode beauty pocket blush” was a breakout search in 2026.
Pucker up. Searches for “lip gloss” jumped 200% this year.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
