JD.com founder Richard Liu has launched a nautical brand with a massive investment in yacht production, aiming to make ownership affordable
Liu said the venture was a personal investment, and the brand would be managed by its own CEO while he continues to focus on JD.com, the country’s largest retailer.
“I hope we can one day build yachts priced at 100,000 yuan (US$14,502), so they can enter households like cars do,” Liu told reporters at the signing event. “Yachts should be affordable for ordinary salaried workers and everyday consumers.”
Newly registered vessels have accounted for more than half of the country’s total fleet over the past three years, with 9,850 yachts registered by the end of 2025, a transport ministry official said earlier this month. The official added that growth was expected to continue through the next five years.
