ShareSaveAdd as preferred on GoogleMark SavageMusic correspondentGetty ImagesDescribed as "the first ever official destination for Beatles fans in the heart of London", the venue will host hundreds of rare artefactsThe Beatles are turning the building where they played their last ever gig into an exhibition space, where fans can experience seven floors of memorabilia and never-before-seen archive material.
A Grade II listed mansion, 3 Savile Row served as the band's headquarters between 1968 and 1972 - and they recorded their final album, Let It Be, in the basement.
Sir Paul McCartney told the BBC that he wanted fans to have an official Beatles destination in London.
"Tourists come to England and they can go to Abbey Road, but they can't go inside [and] it snares up the traffic and the drivers get really annoyed," he said. "So I thought this was a terrific idea."
Officially titled "The Beatles at 3 Savile Row", the experience is due to launch in 2027. Fans can register for tickets on the band's website from today.
The building will include a recreation of the basement studio where Let It Be was recorded, and the opportunity to relive the Beatles' iconic rooftop concert on exactly the spot where it happened.
Other details are yet to be revealed, but Sir Paul gave an idea of how the venue will operate.
"Well, you go in on the ground floor, and there's memorabilia and stuff like that.
"Then you work your way up through the building, and [see] various things that happened here and there, until you get to the top, where you go out on the roof and pretend to be a Beatle."
Naturally, the building will also contain a shop for licensed Beatles products.
"You know, a retail thing... but you want that," Sir Paul said.
"You even want that at the National Trust, you know? You've got to have a souvenir."
Apple CorpsThe venue will include a recreation of the basement recording studio where the Beatles put together their last album, Let It BeGetty ImagesThe infamous concert saw the Beatles play 10 songs before the police pulled the plugThe Beatles' rooftop concert, which took place in January 1969, was the last time anyone saw the Fab Four perform in public - but it nearly never happened.
Director Michael Lindsay-Hogg, who filmed the show, recalled that some of the members wanted to pull the plug at the last minute.
"George didn't want to do it and Ringo started saying he didn't really see the point"
"Then John said, 'Oh, [expletive] it - let's go do it.'"
So the band climbed five storeys and created pandemonium in the middle of the day, as fans realised what was happening and rushed to vantage points on the streets and rooftops of neighbouring buildings.
They played for 42 minutes - in a set including Don't Let Me Down, I've Got A Feeling and two versions of Get Back - before complaints from local tenants forced the police to pull the plug.
The footage was recently restored and cleaned up for Peter Jackson's Get Back documentary; and a blue plaque on 3 Savile Row commemorates the gig.
'Such a trip'The building was home to many notable figures before the Beatles set foot on the doorstep.
Among its former residents were General Robert Ross, who orchestrated the burning of the White House in Washington DC in 1814; and Lady Hamilton, who was known as Admiral Nelson's lover.
The Beatles continued to use it as a base for their company, Apple Corps, after they broke up in 1970.
George Harrison even immortalised the fans who used to gather outside the front door in the song Apple Scruffs, from his post-Beatles album All Things Must Pass.
"You've been stood around for years / Seen my smiles and touched my tears / Apple Scruffs / How I love you."
The band sold the building in 1976 and it was later repurposed as a store for the fashion company Abercrombie and Fitch.
Sir Paul said the idea to move back in was proposed by Tom Greene, who became CEO of Apple Corps in 2025, after previously working on the Harry Potter franchise.
"He's a live wire and he's bringing a lot of energy into looking at what the Beatles mean, and what people want these days from us," said Sir Paul.
In a statement, Ringo Starr said revisiting the property recently was "like coming home". Sir Paul called it "such a trip".
"There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready."
Fans can already see Beatles memorabilia at Liverpool's Beatles Museum and the nearby Beatles Story - but neither are officially licensed by the band.
People also flock to Sir Paul's childhood home in Allerton, Strawberry Fields and the house where George Harrison was born in Wavertree.
The locations are so popular that, last week, a code of conduct was introduced for tour guides and visitors, in order to protect local residents.
Meanwhile, both Sir Paul and Ringo Starr are releasing new music.
Ringo's 22nd album, Long Long Road, came out last month and reached number two in the UK's country music charts.
Sir Paul's new album, The Boys of Dungeon Road, will follow at the end of May.
It finds the star in reflective mood, singing songs about his childhood in Liverpool and the early days of the Beatles.
