Tesla Has Best Norway October as Chinese Brands Hit Record Renato Neves, CFA Mon, November 2, 2026 at 6:38 AM EST 1 min read TSLA -0.87% 002594.SZ +3.06% 9863.HK +2.43% XPEV -1.53% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Tesla (NASDAQ:TSLA) registrations rose 248% in Sweden, 131% in Norway and 34% in Denmark in October, according to national registration data compiled by Reuters. Tesla shares rose 0.86% in premarket.
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In Norway, Tesla had its best October on record and was the top-selling car brand, with a 9.8% market share, while Chinese brands took a record 22.5% of new passenger car registrations. In Denmark, on the other hand, Tesla's market share was 0.73%, behind BYD, Leapmotor, Xpeng and SAIC-owned MG, which each held between 1.6% and 5.5%. The rebound was aided by easier year-ago comparisons, higher fuel prices, government incentives and growing demand for EVs.
Industry analyst Felipe Munoz said Northern Europe is quite open to the new players as long as they are efficient EVs, which helped Tesla build its lead and is now helping Chinese brands gain ground. Tesla relies heavily on the Model 3 and Model Y, against rivals with broader lineups, though it said in October that it ended the third quarter with its largest order backlog in four years.
