Kellanova is launching six brand new limited-time snacks in partnership with the U.S. Soccer Federation. Kellanova These are some game-winning bites.
Kellanova — previously known as cereal behemoth Kellogg — is kicking off the summer of 2026 World Cup soccer with six new, limited-time twists on popular snacks in partnership with the US Soccer Federation (USSF).
Inspired by American team spirit, the new lineup is built for shared moments with the entire pack that “make soccer more than a sport,” the brand says.
Cheez-It, Pop-Tarts, Pringles, Rice Krispies Treats and Town House Crackers are all included in the brands scoring goals this soccer season.
Cheez-It, Pop-Tarts, Pringles, Rice Krispies Treats and Town House are all included in the brands scoring goals this soccer season. Omar Vega – FIFA/FIFA via Getty Images Kellanova and USSF noted that their focus is on bringing people together around the shared moments that make soccer more than just a sport — whether you’re hosting a watch party, going to a game, or providing the snacks.
“The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic,” Maggie Hoy, Omni Center of Excellence Lead at Mars Snacking, said in a statement.
“Our fans are at the center of everything we do,” said Catherine Newman, chief marketing and communications officer at US Soccer. “This collaboration with Kellanova is about meeting them in the moments that matter most. At the watch parties, matches and shared experiences that make soccer so special. It’s a fun, accessible way to bring fans closer to the game and to each other.”
The limited-time offerings are set to hit shelves nationwide in May. Fans can also score more exclusives at special in-store displays at select retailers nationwide for a limited time.
