The “Euphoria” bombshell popped up smack in the middle of the desert Friday, turning heads and sparking a frenzy at the Stagecoach country music festival in Indio, California, where fans practically swarmed her during a late-day appearance.
Sweeney was spotted front and center at rapper BigXthaPlug’s set on the Mustang Stage — but the real show might’ve been happening in the crowd.
Video from the night shows the actress getting absolutely mobbed by young women eager for selfies, screaming and reaching for the rising star as she smiled, posed and soaked in the chaos.
The 20-something star has been seemingly everywhere lately — movies, commercials and now music festivals — and fans can’t get enough.
Sweeney reportedly cranked up the energy across the festival grounds, even flicking underwear into the crowd during a wild SYRN pop-up saloon moment and later belting out a duet with country singer Bailey Zimmerman.
Months after conversation — and controversy — erupted over her American Eagle jeans campaign, Sweeney is back at it with a cheeky new summer ad for the brand.
“What brand am I wearing?” she teases in the commercial, posing in denim shorts against a blue sky. “Yeah, that one,” she says, as the slogan “SYD FOR SHORT” flashes across the screen.
There’s already chatter that Sweeney has helped breathe new life into American Eagle, while also making waves in the lingerie space. And with 23-year-old influencer Livvy Dunne now teaming up with her, the Gen Z appeal is only getting stronger.
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