Overindulgent and spoiled lifestyles of second-generation rich make way for easy-going method of running businesses
2-MIN READ2-MINFran Luin BeijingPublished: 6:00pm, 23 Apr 2026China’s fuerdai, or “second-generation rich”, are shaking off their notorious image and have become the favourite boss of some young people.
The term fuerdai was invented in the 2000s and refers to the children of people who accumulated wealth following China’s reform and opening up in 1978.
It was considered a pejorative term, often associated with the spoiled character and overindulgent lifestyles of rich children.
However, in contemporary China, fuerdai are dispensing with their stereotypes and becoming a hot property among jobseekers.
Young people believe that companies founded by these people have a relaxing environment, which allows them to tang ping.
