Reality TV star Ryan Serhant is going to Hollywood.
It’s primetime for the “Owning Manhattan” honcho, OG “Million Dollar Listing New York” star and real-estate brokerage founder, who is launching his eponymous Serhant in California today, The Post has learned. It debuts with a whopping $2 billion in inventory across the Golden State — including $1 billion in LA property alone — nabbing some of the state’s biggest brokers in the process.
The new trophy listings include Palazzo di Amore, a $195 million, triple-gated Mediterranean villa on 25 acres in Beverly Hills, Gimme Shelter can reveal.
The estate features a 6-acre vineyard, a 10,000-bottle temperature-controlled wine cellar with a tasting room, a 5,000-square-foot main bedroom suite, a 24-car garage — and more. Some might even call it a bargain since it was last asking $199 million. It is now listed with Serhant founding broker Patrick Michael.
Serhant offices open today from Beverly Hills to Malibu and San Francisco, along with Orange County, San Diego, Palo Alto, Mill Valley and Tahoe — starting with 65 brokers and 15 founding brokers, who have collectively sold more than $2 billion in real estate within the last 12 months.
The launch comes at a time when billionaires are fleeing California in part to evade a proposed billionaire tax on the ballot in November.
While investing in California at this moment may seem counter-intuitive, it is anything but, Serhant told Gimme Shelter.
“California is one of the biggest economies in the United States — and the world,” Serhant said. “When so many people move out, it creates greater opportunity for new people and companies to move in.”
Indeed, Serhant has built his career going “against the grain.”
“I got into real estate in 2008 on the very day that other real estate agents got out — when Lehman Brothers filed for bankruptcy,” Serhant said.
Next, he launched his own brokerage during the pandemic.
“It was the middle of COVID in New York, when everyone was leaving,” Serhant said.
At the time, he said, people thought that “if you bet on New York, you are an idiot.”
He did it anyway, and the counter-intuitive move launched a national brand.
For Serhant, the founder and CEO of his brokerage — billed as the most followed real estate brand in the world with 10 million social media followers — California is a natural.
Serhant is now a coast-to-coast company, with offices from New England to Florida, as well as Arizona and Nevada.
The company generated $7.1 billion in sales volume in 2025 and has grown at more than 100% every year since its 2020 opening. It’s now in 16 states with more than 2,000 agents — with no franchises or purchases of other companies.
“We’ve expanded so differently from other brokerages,” Serhant said. “We don’t sell franchises and we don’t buy revenue. All of our major competitors buy a company to open in a state or sell a franchise or buy agents. We don’t do any of that. I don’t open in a market until I’ve earned a right to be there,” he said, adding that he has known the brokers for more than a dozen years.
The author of three books, Serhant was also the subject of a Harvard Business School case study into how he manages his time — in 15-minute blocks.
“I got into the business in 2008. Agents around the country have grown up with me — from my books, courses and TV,” Serhant said. “I knew one day that when I started my own company, I would be able to move quickly when I was ready because I had built incredible brand advocacy across the country.”
California, he added, “wasn’t optional. It was foundational for our growth across the nation. We are doing it now at just the right time — and I’m excited to make the move.”
Serhant attributes the success in part to building “foundationally using AI instead of wrapping it.”
The brokerage’s AI system “replaces all admin work so agents can spend all of their time with their clients, or their families. Instead of using eight different software tools, our agents use one, redefining how agents operate,” Serhant said, adding that “full in-house media production, generating content and gaining billions of impressions” also helps.
Someone, he said, once likened the brokerage firm to a power plant “providing electricity to help agents build their brands with a Tesla power wall while everyone else is still shoveling coal.”
Another new Serhant listing is a $13.5 million Lake Tahoe estate at 9902 Lake Street, in Kings Beach, listed by Amie Quirarte, a founding broker for Serhant in Tahoe.
Built in 2018, the home features a shared pier, slated to open this summer, and 72 feet of lake frontage. The five-bedroom, four-bath dwelling includes a backyard with access to a sandy beach — just half a mile away from the Nevada state line and Frank Sinatra’s former hang-out, the Cal-Neva Lodge, slated for a 2027 reopening.
Despite the openings, Serhant acknowledges that real estate as an industry has challenges. Real estate, he says, is currently divided: “First-time homebuyers operate in a scarce market while the uber-luxury, $20 million-and-up market is very strong.” It’s the “in-between market of $1 million to $19 million marketplace” that is going through the most challenges — the market that he says “politicians just aren’t as focused on.”
