Steph Curry only logged minutes in 43 games for the Warriors this season, but the lack of playing time has not impacted his popularity one bit.
The NBA announced on Monday that the Warriors star’s jersey was the league’s top-selling one for the 2025-26 regular season.
The league said the results were based on sales from NBAStore.com, Fanatics.com and other Fanatics partner sites.
Luka Doncic’s No. 77 Lakers threads came in second place, and jerseys belonging to Knicks guard Jalen Brunson, Spurs center Victor Wembanyama and Lakers forward LeBron James rounded out the top five.
Despite playing in just 43 games for the Warriors this season, Steph Curry’s jersey was the NBA’s top seller. Cary Edmondson-Imagn Images Other notables in the top 15 included Timberwolves guard Anthony Edwards, Pistons guard Cade Cunningham and Hornets guard LaMelo Ball.
Mavericks star Cooper Flagg, who came in at No. 9, was the only rookie to secure a spot on the list.
Cooper Flagg’s Mavericks jersey came in at No. 9 on the NBA’s list of top sellers in 2025-26. NBAE via Getty Images The NBA also revealed on Monday which teams’ merchandise was the best-selling during this past regular season, and the Knicks landed the No. 1 spot there.
The Lakers, Celtics, Warriors, Spurs, 76ers, Bulls, Thunder, Timberwolves and Nuggets made up the rest of the top 10.
The NBA’s regular season officially concluded on Sunday. The postseason is scheduled to begin on Tuesday with the play-in tournament.
