The country’s heavy investment in wooing Chinese visitors appears to have paid off as it overcomes safety fears to secure holiday growth
An army of Chinese influencers has been hired targeting multigenerational family groups and Gen Z travellers who shun large tours. This supports the country’s biggest ever tourism promotion campaign launched last month starring Lalisa “Lisa” Manobal, the Thai-born member of the K-pop girl group Blackpink.
While the final Lunar New Year arrivals data are yet to be released, anecdotally the investment appears to have paid off.
