More pain for the Bay Area tech sector as another company announces layoffs — this time a staggering 23% of the workforce.
The San Mateo action-based camera maker GoPro will let nearly a quarter of its workforce around the world go by the second quarter of 2026, according to a filing with the Securities and Exchange commission.
The company, which first launched its camera line in the early 2000s, plans to cut some 145 jobs globally, representing 23% of the company’s ending first quarter head count of 631 employees, per the filing.
The cuts are expected to be completed by the end of the year, the filing read.
The move comes after GoPro’s Board of Directors approved a restructuring plan on April 7 to “reduce operating costs and drive stronger operating leverage.”
“Restructuring Plan is expected to cost the tech company between $11.5 million and $15 million. The costs include one time benefits payouts to those “affected employees, including but not limited to severance payments and healthcare benefits,” the filing noted.
An article in November 2025, noted that GoPro sales had declined by nearly 37% year over year.
Despite the drop, CEO Nicolas Woodman put a positive spin on the way things stood at the time.
“Q3 marked a meaningful step forward in our strategy to diversify, grow, and restore profitability to GoPro’s business,” Woodman said. “We successfully launched three new TAM-expanding hardware products — our MAX2 360 camera, LIT HERO camera and Fluid Pro AI gimbal — alongside several new software offerings. We expect to return to revenue growth and profitability beginning Q4 2025 and in 2026.”
Several people commented on a Reddit Post about the job cuts.
“Another round of layoffs (not to be confused with the previous layoffs, this is new). This is a brutal time to be laid off, I hope they land on their feet,” one person wrote. “This is 100% on Nick Woodman. He should have been laid off years ago.”
Another added, “Might be a good move for them, everyone laying off, thousands of employees, they just following the trend. For investors it sounds appealing.”
“Salaries cut off, new cameras + new processor at NBA Show -> Their stock will probably jump a lot on the next few weeks. So with this changes + new revenue if the launch is a success, might actually save them as a company.”
On Tuesday, it was announced that some 700 workers at another Bay Area tech company, Oracle, would be out of work by June statewide.
The statewide tally along with another nearly 500 firings in Seattle, is part of the software maker’s recently announced bloodbath that is reportedly in the thousands of jobs.
Last month, a 6 a.m. email message was sent out to workers notifying fired employees that they were out.
The message from one of the world’s largest software companies, chaired by billionaire Larry Ellison, informed “thousands” of workers across the globe that March 31 would be their last day.
Two people familiar with the matter confirmed to CNBC that the layoffs involved thousands of jobs.
Oracle told The California Post that it would decline comment when asked about how many jobs were being cut.
As of May 2025, the software company employed around 162,0000 full-time employees, according to its annual filing with the Securities and Exchange Commission.
The California Post reached out to GoPro for further comment.
