Make Page Six a Preferred Source Fazit's latest launch is downright fetching. Fazit; Icon Sportswire via Getty Images Posh pets are about to make the whole place shimmer.
When Taylor Swift wore Fazit’s Glitter Freckles to a 2024 Chiefs game, the stick-on sparkles went viral overnight. But the brand’s latest launch, Pet Patches, are for pups instead of pop stars.
Billed as the “first makeup for fur,” the temporary tattoos adhere in a matter of seconds. And while they’re designed to last for a full week of “belly rubs, water bowls and zoomies,” they can be easily removed with conditioner and a comb.
Co-founder Nina LaBruna got the idea after seeing people place stickers and gems on their animals — and thinking “there had to be an easier way,” as she told New Beauty.
The brand promises the gentle stickers are all pet-safe and nontoxic, as independently verified by a veterinary professional.
There are currently silver, gold and multicolored packs, so you can pick one that best suits your canine’s personality. (With Halloween and the holidays on the way, they could be the perfect way to get costume-averse canines into the spirit of the season.)
Khloé Kardashian’s dog Peppermint is the first famous canine to get in on the sparkly fun. Khloé Kardashian is already on board, having shared an Instagram Story of her black Lab, Peppermint, wearing the pastel patches on her ears.
We wouldn’t be surprised if more famous dogs follow in Peppermint’s paw-steps, given just how many celebrities have sported Fazit’s glittering freckles.
A portion of proceeds from the pet patches will benefit the Schwarzman Animal Medical Center’s community funds. Though the company is best known for its connection to Swift — it made $1 million in sales just 48 hours after she wore the freckles — its popular patches have also appeared on the likes of Kacey Musgraves, Rita Ora and Lisa.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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