Travis Kelce may have helped design Taylor Swift’s engagement ring with special Easter eggs dedicated to the pop star, but now fans can get their hands on the exclusive design straight from the source — for less than the seven-figure price tag, too.
Jewelry designer Kindred Lubeck announced in Vogue that her design house, Artifex, will be launching a bridal line on April 10.
Artifex Bridal by Kindred Lubeck will consist of quarterly drops of roughly 25 rings each, along with coordinated bracelets, earrings and more bridal jewelry, each containing her signature style though no two will be exactly alike.
“Intended to carry a bride through her engagement and beyond,” the collections will embody Lubeck’s unique hand-engraved style in each piece.
Lubeck designs her rings around the stone, insisting that while each model will be repurposed, “every ring will be unique; the body of each ring will be remade to fit a new, hand-selected stone.”
“You won’t be meeting someone else who has the exact same ring as you,” the designer added in her interview.
Lubeck shares that she is currently only able to produce about 10 rings per year, but that “mass producing is wholly against the ethos of the brand.”
In order to expand, Lubeck will be personally selecting each stone and then passing it off to a jeweler that she “personally trains” and “commissions in her hand-engraving technique.”
Her first drop will not only include diamond engagement rings, but also a channel-set baguette wedding band that boasts a milgrain border as well as Lubeck’s take on a tennis bracelet, which will feature engraved sunburst motifs and — of course — a 3.63-carat old mine cut diamond ring that features an engraved halo and looped detail.
Set your alarms: with her first limited-edition drop going live on April 10 at 4 p.m., it will surely not last long.
