ETFs Bought $149.3 Million of Amazon (AMZN) on Oct. 14 GuruFocus News Fri, October 16, 2026 at 7:00 AM EDT AMZN +0.27% SPY +0.28% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
ETF flows into Amazon.com (AMZN) extended a five-day streak on Wednesday, with $149.3 million in net buying. Forty ETFs bought shares while 11 sold. The run began Oct. 8 and has now stretched through five straight sessions, including $260.5 million on Oct. 13 and $247.4 million on Oct. 9.
Warning! GuruFocus has detected 5 Warning Signs with AMZN.
Is AMZN fairly valued? Test your thesis with our free DCF calculator.
For the full record of ETF and guru buying and selling in AMZN, see the AMZN guru trades page.
The largest buyers by dollar value were SPY ($287.0 million), SPYV ($34.5 million) and IVV ($18.8 million). In all, 40 ETFs added shares and 11 cut them.
SPY led the buying with a $287.0 million increase in its Amazon position, lifting its stake by 0.94% to 121,062,640 shares, or 3.75% of the fund. SPYV added $34.5 million, IVV $18.8 million, QQQM $7.7 million and QQQI $4.0 million. The Internet Retail company, part of the Consumer Cyclical sector, has a market cap of $2.75 trillion.
Over the last 5 reported days, ETFs were net buyers on 5 and net sellers on 0, so the recent trend is mostly buying.
Amazon.com serves consumers, sellers, developers, enterprises, content creators, and advertisers through three segments: North America, International, and Amazon Web Services. Its online and physical stores sell hundreds of millions of products directly and on behalf of third-party sellers, who pay fees and commissions; fulfillment is handled through Amazon's own logistics network.
Amazon.com reported trailing-12-month revenue of $775.68 billion, up 14.7% from a year earlier, with a gross margin of 50.8% and a net margin of 17.5%. Its P/E is 20.49, P/B 4.98 and P/S 3.57. The GF Score is 93, and GF Value of $251.48 sits below the $254.76 price. The stock has returned 10.37% year to date.
For a closer look, open the AMZN stock summary, its GF Value chart and insider buying and selling.
Amazon has now drawn net ETF buying for five consecutive sessions. Watch whether that streak extends or reverses in the coming days.
Based on ETF holdings changes reported for Oct. 14, 2026.
Track the latest ETF buying and selling trends and search funds in the GuruFocus ETF Screener.
Sector Trends: Technology Most Bought, Basic Materials Least Bought on Wednesday
ETF Activity: SPY Leads with $7.64 Billion Inflow on Wednesday
Apple (AAPL) Sees $365.1 Million in Net ETF Buying on Oct. 14
NVIDIA (NVDA) Sees $224.6 Million in Net ETF Buying on Oct. 14
