‘This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum,’ an analyst says
2-MIN READ2-MINCheryl ArcibalPublished: 6:30pm, 6 Apr 2026Hong Kong developers are raising prices of new homes this week following sold-out launches in recent days, further testing the appetite of homebuyers amid geopolitical and interest rate uncertainties.Henderson Land Development put another 39 units at its Chester project in Hung Hom on sale on Monday, with 25 homes finding buyers as of 5pm, according to agents.With an average discounted price of HK$22,198 (US$2,831) per square foot, the units were priced 4.57 per cent higher than the 123 units that sold out on the project’s launch day on March 28, which had an average discounted price of HK$21,228 per square foot.
“With demand holding steady, we expect developers to gently push prices upwards in new sales launches, rather than resorting to deep discounts again,” said Derek Chan Hoi-chiu, head of research at Ricacorp Properties. “This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum.”
