Apple Unveils New HomeView Smart Home Hub Powered By Apple Intelligence And Facial Recognition Aditya Raghunath Wed, October 14, 2026 at 4:20 AM EDT 3 min read AAPL +0.09% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Price change for Apple stock in the last six months: 32%
$AAPL Stock Price as of Oct. 13: $341
Apple (AAPL:NASDAQ) announced HomeView on Tuesday, a new smart home hub. It is CEO John Ternus's first launch outside of iPhones since he took over from Tim Cook in September.
The device has a 7-inch screen and can be mounted on a wall or placed on a table.
It uses facial recognition to show each person their own information from Messages, Photos, Calendar, and Reminders, while supporting up to six users.
HomeView runs on an A18 chip and features Siri AI. Users can also continue conversations with Siri on their iPhone or iPad.
It can also make FaceTime calls, play music, and work as a digital photo frame. The device pricing starts at $299 and ships on Nov. 13.
HomeView can also serve as a smart home dashboard, letting users view camera feeds, adjust the thermostat, or lock doors.
Apple says setup takes one tap from an iPhone and that its Apple Home Collection accessories encrypt data so only the user and those they share it with can see it.
Apple also launched a new Apple TV 4K and a refreshed HomePod Mini.
The Apple TV 4K now costs $299, up from $199. The HomePod Mini costs $149, up from $129.
These products matter less than the iPhone, yet investors still focus on iPhone sales.
The Wearables, Home and Accessories category brought in $7.9 billion last quarter, up 6% from a year ago. The segment accounts for just 7% of total sales.
Still, the launch shows Apple is prioritizing the smart home under Ternus while giving it a way to showcase Siri AI.
For Apple stock, the bigger benefit may be that more connected devices make customers less likely to leave the Apple ecosystem.
Tim Cook said on the latest earnings call that Apple raised prices reluctantly, and he described the surge in memory prices as a "100-year flood."
Apple also expects to pay even more for memory next quarter, while supply limits on its advanced chips are expected to get worse as well.
Even so, the latest quarter was strong. Revenue hit $109.4 billion, up 16%, and iPhone revenue rose 22%. Apple guided to 9% to 11% revenue growth for the September quarter.
For now, Apple stock will likely keep trading on iPhone demand and memory costs. HomeView is a new product category worth watching, but it is unlikely to change the story on its own.
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