Friday, March 20, 2026
Privacy-First Edition
Back to NNN
Health

Chinese and Indian tourists to boost Europe’s travel market amid US slowdown

This is the first sign of a decline in the post-pandemic boom in American travel to Europe, driven by a strong US dollar

This is the first sign of a slowdown in the post-pandemic boom in American travel to Europe, driven by a strong US dollar and economic resilience in North America.

An earlier study from industry group the European Travel Commission showed that Americans ⁠were less intent on travelling to Europe in 2026 than in 2025, a trend driven by ‌worsening economic concerns and geopolitical instability.

While Chinese arrivals to Europe are set to rise by 28 per cent compared with 2025 and Indian arrivals to climb ‌by 9 per cent, traveller numbers from the Americas were seen growing by just 4.2 per cent.

According to ⁠data from aviation ⁠intelligence platform Cirium, bookings from Europe to the US between October 7 and the end of January fell 14.2 per cent year on year, while bookings ‌from the US to Europe slid 7.3 per cent.

Despite a tempering of interest from core American travellers, Europe is still seeing a steady ‌rise ‌in both long-haul travellers and in spending, showing that tourists who still want to come are ‌more focused on high-value experiences that can keep the European travel market steady.

Read original at South China Morning Post

The Perspectives

0 verified voices · Three viewpoints · Real discourse

Left
0
Be the first to share a left perspective
Center
0
Be the first to share a center perspective
Right
0
Be the first to share a right perspective

Related Stories