Apple Hits Fresh All-Time High Mitchell Duran Tue, October 13, 2026 at 3:50 PM EDT 3 min read AAPL +0.09% NVDA +0.97% Explore stocks on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
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Apple is making its home-tech ambitions clear, rolling out everything from a new 4K TV to the next iteration of HomePod and Apple HomeView.
It appears Wall Street approves, sending the stock to a new all-time high of almost $350 from a previous high of $344 in late July.
The company cracking a $5 trillion market cap after a month or so on the job is a nice welcome present for CEO John Ternus, who was expected to be more hardware-minded than Tim Cook.
The most viral product from Tuesday's announcement is Apple HomeView, a mix between an iPad, a massive Apple Watch and a phone, perfect for every kitchen countertop in America. It has a 7-inch touch screen with an iPhone-style app grid and no buttons, runs on voice command, and has a built-in camera that recognizes up to six people and personalizes Siri for each. It's all aluminum, so it's light and can easily be attached to whatever wall you wish — inside or outside — as a kind of glorified $300 digital clock. Based on Apple's commercial for the device, it's for families that want to stay connected, have their questions answered immediately and are always on the go. In other words, it's for everyone.
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HomeView syncs with all of your Apple devices as well as all of Apple's Home Collection smart home gadgets: LG's Video Doorbell, LG's Floodlight Cam, LG's Indoor/Outdoor Cam, LG's Smart Deadbolt Lock, two new Smart Thermostats (one from LG Electronics and one from Schneider Electric) and a whole slew of installation accessories sold separately.
Beyond that, the announcement of Apple's HomePod mini 2 ($149) likely gave the entire Sonos team another heart attack. Those over at Roku, which accounts for between 40% and 44% of total U.S. connected-TV (CTV) streaming hours and roughly 37%–50% of the overall U.S. CTV device ecosystem, surely scoffed at Apple's new 4K TV. Apple TV's hardware footprint (and streaming platform share) operates within the 8% to 12% range.
The big question now is, will these products sell? It's hard to say, especially when consumers in the U.S. are growing more surveillance-conscious by the day. As far as hardcore Apple acolytes go, there's no question they'll be lining up for Apple's cameras and locking themselves in with LG's new Smart Deadbolt Lock.
Everyone else, already souring on Flock Safety's license-plate cameras and Big Tech's creep into daily life, may pick privacy over Apple's prettier surveillance.
