Apple Bets on a $299 Siri Screen as Its Home Prices Keep Climbing: Here’s What It Means for AAPL Stock Gian Estrada Tue, October 13, 2026 at 2:49 PM EDT 4 min read AAPL -0.04% 066570.KS -3.63% SU.PA -0.36% Trade Apple on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
Apple (AAPL:NASDAQ) finally has a screen for the kitchen counter. At its "Welcome home" event in New York on Tuesday, October 13, Apple launched HomeView, a Siri-powered smart display priced at $299 in both tabletop and wall-mounted versions. Pre-orders are open, and the first units reach customers on November 13 in the US, UK, Canada, Australia, New Zealand, Singapore, South Africa and India, according to The National. It won't be sold in the EU, and it works only in English at launch.
Apple also refreshed its living-room devices: a new Apple TV 4K at $299 (shipping November 13) and HomePod mini 2 at $149 (shipping October 30). Locks, cameras and thermostats built with LG Electronics (066570) and Schneider Electric round out what Apple calls the Apple Home Collection.
The most telling number from Tuesday is the price. HomeView costs $299, against regular US prices of roughly $200 for Echo Show 8 and $250 for the Echo Show 11 from Amazon (AMZN:NASDAQ). Alphabet (GOOGL:NASDAQ) hasn't released a new Google smart display since the 2021 Nest Hub. Apple is entering late and charging more.
The refreshed devices follow the same pattern. Apple raised prices on June 25: the Apple TV went from $129 to $199 and the HomePod mini from $99 to $129. The new Apple TV 4K at $299 is 50% above June's price and more than double its 2022 price. HomePod mini 2 adds another 16%. Apple is betting households will pay up for Siri AI in every room.
All three devices report into Wearables, Home and Accessories, Apple's slowest-growing product line. Over the last four reported quarters it brought in $36.3 billion, up just 1.6% from the four quarters before.
The trend has turned, though. After a flat September quarter and a 2% drop in the December quarter, the segment grew about 5% in the March quarter and 6.5% in the June quarter, to $7.88 billion. The rest of Apple grew faster: June-quarter revenue rose 16% to $109.4 billion, which leaves the segment at about 7% of sales, against 28% for Services.
Every million HomeViews sold adds about $299 million, under 1% of the segment's yearly revenue.
Apple has cited rising memory costs as a reason for its price increases. Its company-wide gross margin has nevertheless improved, though that does not establish whether margins on home devices are rising.
Apple's gross margin rose for four straight quarters, from 46.49% in the June 2025 quarter to 50.06% a year later. About 2 points of that June figure came from tariff refunds, so the underlying margin sits nearer 48%. That's still about 1.5 points higher year over year. These are price increases from a company with pricing power.
HomeView won't show up in Apple's revenue in any meaningful way soon. Even 3 million units would add about 2.5% to the segment. The payoff Apple wants is a Siri AI device in every shared room, tied to an iPhone and feeding Services. In my October 12 preview, I called that pull-through the stronger case for Apple's home lineup, since a hardware refresh alone can't fix the segment's math.
The December quarter is the first with all three devices on shelves. Beating last year's $11.49 billion there would be a good sign, not proof: the segment also includes AirPods, Apple Watch and accessories, and higher prices alone can lift it. The clearer signal will be what management says about HomeView demand on the call covering that quarter.
TIKR lets you forecast the future price of any stock in less than a minute. Just enter a few assumptions into TIKR's valuation model and see what AAPL stock could be worth. Start from Wall Street consensus estimates, or adjust the inputs to reflect your own view of the business. It's free to use.
Value Apple Inc. for free→
