Elon Musk’s 250,000 Cybertruck Goal Falls Well Short: New Data Shows Only 13% of Goal Sold Annually Cybertruck in a parking lot (Credit: Photo: wedmoments.stock / Shutterstock.com) Chris Katje Sun, October 11, 2026 at 7:30 PM EDT 7 min read TSLA +2.05% Trade Tesla on Coinbase Trading disclosure Trading disclosure The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for certain activity generated through this link. Prices displayed are informational.
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Elon Musk had ambitious goals for the Cybertruck, the electric pickup truck released by Tesla Inc in 2023. Three years later, the goals have been crushed and demand remains well below ambitious targets.
Musk's goal of selling 250,000 Cybertrucks a year hasn't been hit yet and looks like it won't reach that mark in the vehicle's lifetime, barring a huge price change or sudden demand. And, while Tesla beat third-quarter delivery estimates from analysts, the Cybertruck total was far from exciting.
Tesla doesn't break out its sales data by individual vehicle, leaving the data for each vehicle somewhat mysterious.
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Third-quarter delivery data shows the total for the Model 3 and Model Y combined and then a total for "Other Models." That second category has been a catch-all for years to cover vehicles that aren't the main models. Tesla previously released data for the Model S and Model X combined as well.
With the end of production of the Model S and Model X, Tesla's other models are now the Cybertruck, Semi and Cybercab. The category could also include some of the last models for the S and X, according to Electrek. Tesla has not shared whether it counts Cybercabs in deliveries since they all remain owned by the company.
Based on Tesla's data, the most Cybertrucks the company could have sold in the third quarter is 8,295. That's the grand total listed under the other models for the quarter. According to Electrek, that figure was down 48% year-over-year and is the lowest total for the other category since the second quarter of 2021.
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Electrek estimates that Tesla sold 7,000 to 8,000 Cybertrucks in the third quarter based on the total, with the category also including a few hundred Model S/Model X and a few hundred Tesla Semis.
This would translate to an annualized total of 28,000 to 32,000 Cybertrucks sold. At the high end of the range, this would be around 13% of Musk's goal of 250,000 annual sales.
Tesla's second-quarter investor presentation listed a total capacity maximum of 125,000 Cybertrucks that can be produced at the company's Texas facility, a total well above current demand.
The Cybertruck has lost most of its momentum since official customer deliveries began three years ago. It has only seen a quick lift in demand when there was a price cut earlier this year.
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The model faces upcoming competition from Ford Motor Co with the expected release of the Fathom EV truck next year.
Ford previously ended production of the F-150 Lightning EV, a vehicle that outsold the Cybertruck in 2025, but was part of an EV segment that was unprofitable for the automotive company.
The Fathom has a retail starting price of $28,350, which comes in significantly cheaper than the $74,990 (as of 10.8.2026) starting price of the Cybertruck, per its site.
The current sales figures for the Cybertruck get worse in 2027, barring any changes to the price.
Photo: wedmoments.stock / Shutterstock.com
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