Chinese tech firms have been using the Milano Cortina Games to showcase their capabilities to a global audience
Backed by Chinese AI firms eager to showcase their capabilities to a global audience, it also reflects a broader push for overseas expansion amid increasingly fierce competition in China.
The real-time 360-degree replay tools, combined with stroboscopic motion analysis, are supported by Chinese tech giant Alibaba’s cloud AI systems, which have featured at multiple recent Games.
Besides helping viewers gain a better understanding of an athlete’s performance, AI-enabled camera technology has also allowed broadcasters to focus on specific competitors, delivering tailored live coverage alongside split-screen views and up-to-the-second data in sports like biathlon – which combines cross-country skiing and rifle shooting – according to the International Olympic Committee.
“For us, it’s not sufficient to produce very high-quality coverage just for dedicated sports fans,” said Olympic Broadcasting Services CEO Yiannis Exarchos at a news conference on February 11. “We have a very short period of time to make the sports understandable and attractive. We need to get people engaged.”
