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In January, then-CEO Tim Cook said that there were more than 2.5 billion active Apple (NASDAQ: AAPL) devices around the world. During the most recent fiscal quarter (the third quarter, ended June 27), the business exceeded 1.5 billion paid subscriptions to its family of services. These two data points demonstrate how dominant the consumer tech juggernaut has become.
If you'd invested $10,000 in this "Magnificent Seven" stock 10 years ago, here's how much you'd have today.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Over the past decade, Apple shares have produced a total return of 1,190% (as of Oct. 5). This gain would've turned a starting $10,000 investment into more than $129,000 today.
In October 2016, Apple was the world's most valuable enterprise. While its market capitalization has ballooned to $4.9 trillion, it has given up the top spot to Nvidia.
Apple's stellar share performance can partly be credited to valuation expansion. The stock's price-to-earnings ratio grew by 179% during that time. Market sentiment toward the business improved, which is unsurprising, as Apple has remained incredibly successful.
Profit growth was the main driver of shareholder returns. From the third quarter of fiscal 2016 to the most recent fiscal quarter, diluted earnings per share soared 469%.
Looking ahead, it's unlikely that the bottom line will advance at a similar rate. Apple is simply too large to keep growing at a brisk pace in the long run.
Ever feel like you missed the boat in buying the most successful stocks? Then you'll want to hear this.
On rare occasions, our expert team of analysts issues a "Double Down" stock recommendation for companies that they think are about to pop. If you're worried you've already missed your chance to invest, now is the best time to buy before it's too late. And the numbers speak for themselves:
Nvidia: if you invested $1,000 when we doubled down in 2009, you'd have $621,975!*
Apple: if you invested $1,000 when we doubled down in 2008, you'd have $63,642!*
Netflix: if you invested $1,000 when we doubled down in 2004, you'd have $370,440!*
Right now, we're issuing "Double Down" alerts for three incredible companies, available when you join Stock Advisor, and there may not be another chance like this anytime soon.
*Stock Advisor returns as of October 5, 2026
Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple and Nvidia. The Motley Fool has a disclosure policy.
If You Had Invested $10,000 in Apple Stock 10 Years Ago, Here's How Much You'd Have Today was originally published by The Motley Fool
