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Dividend payments are portions of a company's profits distributed to shareholders, usually in cash on a quarterly or monthly basis. A dividend that's merely growing year-by-year is nice, but a dividend that's doubled since 2019 tells you something more specific: The business has been generating enough extra cash, year after year, to meaningfully raise what it hands back to shareholders, not just nudge it higher to keep a streak alive.
The five consumer companies featured below have all cleared that bar, and each is doing something worth paying attention to right now.
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Williams-Sonoma (NYSE: WSM) has grown its dividend from $0.94 per share in 2019 to roughly $3.04 today, up 225%, according to MarketBeat data. The home goods retailer just raised its full-year guidance again, and management credited part of that to Olive and Otto, its AI shopping assistants, which it says have driven a 700% jump in customer engagement and a 620% jump in related revenue.
That's a rare case of AI tools showing up in a retailer's own numbers rather than just its investor presentations.
Domino's Pizza (NASDAQ: DPZ) has more than tripled its dividend since 2019, from $2.60 to roughly $7.96 per share. Its loyalty program, Domino's Rewards, had grown to 37.3 million active users by the end of last year, up nearly 20% since its 2023 relaunch, according to Restaurant Dive. The company is also leaning heavily on carryout orders, which have grown about 10% annually since 2010.
It's important to flag that Berkshire Hathaway sold all its Domino's stock after Greg Abel took over as CEO. Domino's is struggling with slower sales, which have been blamed on inflation and stronger competition. However, the company is still growing its store count, generating strong cash flow, and increasing its dividend.
TJX Companies (NYSE: TJX), the parent of T.J. Maxx and Marshalls, has grown its dividend 146% since 2019 while posting 34 consecutive years of comparable sales growth, a streak spanning multiple recessions. The off-price retailer just raised its full-year profit forecast and laid out plans to grow toward 7,500 stores globally. Off-price retail tends to pick up business precisely when shoppers get more price-conscious, which is a useful trait headed into any stretch of economic uncertainty.
Last week, GDP numbers said the U.S. economy grew at a revised 2.2% annualized rate in the second quarter of 2026, up from the previous 1.5% estimate, as stronger-than-expected consumer spending and AI-related business investment lifted growth, per Reuters. But with gasoline prices rising and consumer confidence slipping, more financially strained shoppers may turn to value-focused retailers, which are TJX-owned stores.
Lowe's (NYSE: LOW) has grown its dividend 143% since 2019. The home improvement retail chain recently completed two sizable acquisitions: Foundation Building Materials for $8.8 billion and Artisan Design Group for $1.325 billion. Both purchases were aimed at capturing more of the roughly $250 billion professional contractor market under what it calls its Total Home strategy. Buying its way into the professional market rather than just courting do-it-yourself shoppers seems like a meaningful way to keep fueling this dividend.
Costco Wholesale (NASDAQ: COST) has grown its regular dividend 126% since 2019, from $2.60 to $5.88 per share, and that's before counting the special dividends, including $15 per share in 2023, it has paid on top of the regular payout. Costco just posted its fifth consecutive quarterly earnings beat, and its U.S. and Canada membership renewal rate climbed to 92.3%, meaning more than 9 in 10 members who could drop it have chosen to keep paying for their membership.
That said, Costco's underlying sales growth has slowed for three straight months, with adjusted comparable sales falling from 8% in May to 5.4% in August. September's sales report on Oct. 7 will be important because a rebound toward 7% could signal that the slowdown is leveling off, while another weak result could raise concerns about demand.
Why buy in October specifically, though, and not just "someday?" Part of it is timing. October sits right before the stretch of the year when many of these businesses actually make their money; the run-up to the holidays, when people remodel a kitchen before hosting family, order pizza for a weekend of football, or make one more Costco run before the busy season hits. Buying into that cycle a few months early, rather than chasing it in December once the headlines catch up, is how I'd rather position a dividend portfolio.
The other part is simpler: October is also when a handful of these companies report earnings, which means the next few weeks will either confirm the trends I just laid out or complicate them. I'd rather own the stock going into that news than read about it afterward and wonder if I missed the entry point.
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Micah Zimmerman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Berkshire Hathaway, Costco Wholesale, Domino's Pizza, TJX Companies, and Williams-Sonoma. The Motley Fool recommends Lowe's Companies. The Motley Fool has a disclosure policy.
5 Stocks That Have Doubled Their Dividend in the Last 7 Years to Buy in October was originally published by The Motley Fool
