Forget the golf simulator and the pet spa. The hottest perk in luxury real estate is a doctor who commutes by elevator.
When Frida Kahlo Wynwood Residences opens in Miami’s arts district, owners won’t have to hunt for a physician, sit in a waiting room or even put on shoes.
A full medical practice is slated for the ground floor, a doctor will answer texts at all hours and, for anyone too sick or too busy to head downstairs, the care rides up to the unit.
The provider is Baker Health, a four-year-old New York primary care outfit making its first leap into a residential building and its first move into Florida.
Its partner is Property Markets Group, whose managing partner Ryan Shear is betting that buyers now expect more than a treadmill and a steam room.
“It’s the ultimate amenity,” Shear told The Post. “It’s definitely helped sales to an extent.”
PMG and LNDMRK Development are putting up two towers of eight and 14 stories holding 244 condos, with prices running from $500,000 to $1.6 million. Architect Carlos Ott designed the project with CUBE 3.
Every unit owner gets a free Baker membership for the first year and a discounted rate for as long as they stay. That unlocks same-day visits, in-unit care 365 days a year and an app for messaging a doctor around the clock.
Daily classes in yoga, Pilates, meditation and breathwork come with it, along with vitamin infusions, NAD injections and functional medicine.
“You can come see them downstairs in the office or you can call your doctor up to your residence,” Sara Diras, Baker Health’s director of operations and strategy told The Post.
“The same way you text your brother and your sister, you can text us,” she added.
The menu runs well past the sniffles. Diras ticked off lab panels that track biomarkers, tests for flu, COVID and strep, immunizations, and blood work that gauges genetic cancer risk. Nutritionists will come upstairs to purge a pantry, and counselors are on hand for mental health.
She sketched a typical day. A resident facing back-to-back meetings gets an IV vitamin drip before work, then winds down that night with a meditation class or a sound bath.
Wake up with a bad back and the answer isn’t automatically a pill or a surgeon.
“We tell you to try one of our vinyasa yoga classes, which are done on site,” Diras said.
None of it carries the five- and six-figure retainers associated with concierge medicine. Baker charges $200 a year and bills insurance, with copays for visits. Founded by brothers Dr. Zeyad Baker and Dr. Iyad Baker, the company runs eight offices, five in New Jersey and three in New York.
“We call it concierge for the masses,” Diras said.
In essence, customers are members and exam rooms are suites.
“It’s a reservation, not an appointment, because appointment insinuates you’re going to be waiting,” she said.
Shear said the wellness arms race has moved past circadian lighting and filtered air and into longevity and biohacking. PMG had never gone beyond a spa or a gym, so it treated Wynwood as an experiment “to test if it was going to resonate with sales and buyers, and it did.”
The draw, he said, is peace of mind. Residents only have to “press an elevator button, go downstairs,” and for plenty of buyers that certainty is, in his word, “invaluable.”
This include working parents’ who want the convenience of treating their children before heading to the office, an individual with a hangover in the morning who needs a quick mobile IV drip. Wake up with the flu? A doctor can show up to your door in minutes with antiviral drugs in hand.
Medicine has flirted with condos before. At Manhattan’s Madison House, owners were offered memberships to Sollis Health, a concierge practice with house calls and telemedicine whose annual rate normally started at $5,000. Glass House Boca Raton later announced a Sollis offer of its own. Those deals largely plugged residents into clinics elsewhere in town. Wynwood plants the whole practice inside the building.
Construction is expected to start in December with delivery targeted for September 2028, Diras said.
“We’re going to try to get them open the second we’re open,” he said.
Diras said South Florida’s blend of fitness fanatics and workaholics made it the obvious first stop outside the tri-state area.
“The Florida culture is very wellness forward,” she said, adding that for a concept this unusual “the community has to be receptive to disruption.”
“To us, Wynwood is where Miami is headed over the next 20 years,” she wrote in an email.
New Yorkers may not have to move south to get the same treatment. Baker’s Upper West Side office on West End Avenue faces the three towers of Waterline Square, and Diras said there have been talks about folding memberships into rents there. No building has signed on, but the hunt is underway.
“We’re just scoping out the areas we want to be in, like Tribeca, like Chelsea and the Upper East Side,” she said.
Her pitch to time-starved Manhattanites is simple. “Your weekends are so valuable over here. You don’t want to spend them in a doctor’s office.”
PMG, the firm also behind Billionaires’ Row supertall 111 West 57th Street, sounds ready for a sequel.
“I think we’ll end up doing this again, frankly,” Shear said. “As we’re seeing it work, we absolutely would want to extend it.”
