Make New York Post a Preferred Source New York Post Composite Amazon Prime Big Deal Days kicks off on Oct. 6 and runs through Oct. 7 this year, and while it may feel like Prime Day happens every other day, this event only happens once per year.
Sandwiched in between the retailer’s traditional summer Prime Day and the global phenomenon of Black Friday and Cyber Monday, this event offers an opportunity to get ahead of holiday shopping and save some money in the process.
There are hundreds of deals, so it’s understandable if you find yourself questioning which ones are actually good versus better off skipping until later in the season.
“It’s less about what to avoid and more about being selective,” Carmen Nestares, vice president of North America Prime and marketing tech at Amazon, exclusively shared with The Post. “If you stocked up on batteries or everyday essentials during Prime Day in June, you might not need to go back for those. Focus your energy on the things you’ve actually been waiting on and items you do need.”
Bestsellers like the Bissell Little Green Carpet Cleaner and Apple AirTags are predictably on sale. Amazon has its round of Lightning deals, early Prime Day deals and “limited deal” flags all over its website, but when it comes to bigger, splurge-worthy items, it can be difficult to know if you’re seeing something at its lowest price or if it’s worth holding out until Cyber Monday. Fortunately, the New York Post Shopping team knows exactly how to find the answers to these types of questions, since we track sale prices for a living. From price comparison across retailers to diving into a product’s price history, we know exactly what’s worth buying during this event and what you can save for another day.
Here at The Post, we don’t just diligently fact-check to call out fake news — we also relentlessly price-check to get you inflation-beating bargains you can trust. Before recommending a sale or purchase, our experienced bargain hunters put every “deal” through our price-checking gauntlet:
Take this from someone who flew to South Korea last year to learn about formulas straight from a K-beauty lab: this is the time to stock up, and Amazon feels that way, too.
“I’ll be watching Today’s Big Deals throughout the event for drops on K-beauty brands like Songboon Editor, Dr. Jart+, Anua and Genabelle,” Nestares said. “Right now I’m obsessed with Songboon Editor’s Deep Collagen Silk Peptide Masks and their Peptide EGF Ampoule — and I buy Genabelle’s PDRN Rejuvenating Eye Mask on repeat; I swear by it!”
Nestares shared that she keeps her K-beauty products in a little mini fridge (as do I), which honestly might be another Prime Day purchase to make.
After reviewing this de-puffing formula for nearly a year now, I can tell you firsthand that it hydrates, soothes and lifts the eye area like no other.
They’re all the rage — and for a good reason. I always have Biodance’s sheet masks on hand. They’re ideal for a self-care reset and are less than $20 for a pack of four.
When I tell you this is the best K-beauty cream ever, I can’t stress that enough. With more than 100,000 purchases in the past month, I’m not the only one who loves its silky smooth formula.
“I’ve been browsing the Top Toys list and the new FAO Schwarz storefront to get ahead on the kids’ wish lists,” Nestares shared. “My son is a huge Pokémon fan, and if you’re a parent, you know the most popular toys can go fast. I’m also looking at matching family pajamas from Amazon Essentials.”
If you have a big family, finding sets that come in every size and that everyone *actually* likes is harder than it sounds, so locking those in early at a good price is a win.
It looks cute and it’s the best under-$100 gift idea to buy now and wrap later. The best part? It converts to a balance bike.
Lego building sets are usually on sale before Prime Day — and during — and we can’t stop glossing over this darling pink bouquet set that’s less than $30, a bargain from the brand.
Each year without fail, I’m always buying my nieces and nephew Melissa & Doug toys. This ice cream set is a hit without fail and on one of the best deals of the year.
Wearable tech can also be a tempting Prime Day purchase, especially for shoppers who already use a device regularly and are considering an upgrade. If a product has become part of your daily routine, a major sales event can be a good time to compare newer models, features and pricing before deciding whether it’s worth making the switch.
“I’ve also had my eye on a new Oura Ring. I wear mine every day and I’ve been waiting for a good moment to upgrade,” Nestares said.
Oura recently debuted its recent Ring 5 and it’s a good idea to look at previous models — like the Ring 4 — and make the investment for your health.
If you’re not a ring type of person, the reliable Fitbit is a great product to pick up for tracking heart rate, calories burned and other vitals.
Like the Fitbit, Garmin has health tracking statistics with the swipe of a finger, as well as a sportier design to kick off your New Year’s fitness goals *super* early.
For shoppers considering bigger-ticket purchases, Prime Day can be a useful opportunity to keep an eye on products that rarely make it onto everyday shopping lists.
“Products like the Coway Airmega Air Purifier, Amazon Fire 7 Kids Tablet and Samsung’s The Frame TV attracted interest,” Ally Anderson, senior director of brand marketing strategy at LTK, told The Post. “These are worth watching if you’re planning a larger purchase or getting an early start on holiday shopping.”
After reviewing the Skylight Calendar, it has transformed the way I organize my social commitments, weekly meal plan and tasks. It displays photos as well and is a purchase I think everyone should make.
This active indoor play system for kids is perfect for playdates and game nights, adding a smart twist to some of your smartphone and classic family games.
We’re all about TVs that display art and we can’t stop yapping about this deal. It’s an incredible sale price — $400 off — and displays a brilliant picture.
Kitchen appliances and cookware sets are also drawing attention from shoppers looking to upgrade their everyday routines. From specialty bakeware like bread cloches to versatile countertop cookers, these types of products can make practical additions to the kitchen while offering shoppers an opportunity to invest in tools they’ll use regularly.
“I’m also looking at a Le Creuset bread cloche and an Our Place cooker too,” Nestares listed. “We got the Our Place air fryer during Prime Day and our family loves it, so I’m going back for more.”
I’m a firm believer that everyone should have a Dutch oven on their stovetop. Among all of Amazon’s picks, this one from Staub is quality and will hold up for years of bread-making and veggie-cooking.
We all love Martha, and her bakeware set is one of the most affordable without compromising quality. We love the neutral hue and it comes with everything you’ll need for a cabinet refresh.
I’m beyond obsessed with my Ninja Crispi because it does something other air fryers don’t: come fully clad in a glass design. This nontoxic kitchen appliance is the ideal size and simple to use — and I love how I can take meals directly to the fridge without cleaning another dish.
The other trend to call out is everyday essentials and groceries, per Nestares. “More customers are realizing they can get the things they need every week at everyday low prices and skip a trip to the store,” she added. “Today, more than 2,300 cities and towns can get fresh groceries at consistently low prices through Same-Day Delivery — and perishable items now make up nine of the top 10 most-ordered products.”
I’m Italian, so obviously chicken breasts to make cutlets each week is a permanent grocery list item for me. The price, freshness and value from Amazon Fresh beats the price at my local grocery.
If you can’t make it to Italy, this pasta brand is the next best thing. For $3 a bag, how could you go wrong?
I love banana iced lattes, and social media freaked out when Califia Farms debuted this latte drink. It’s worth your Amazon buy for a weekend treat (and I must say, it’s delicious).
“Fashion was the biggest shopping category on LTK, accounting for 57% of clicks,” Anderson shared. “Oversized faux-leather totes, shapewear shorts, satin mini skirts and fall sweaters and cardigans were among the most popular items.”
Everyone is picking up a Hanes hoodie, and I honestly may grab one for myself. The brand is 60% off during Prime Day and for $11, you may want to do some Christmas shopping early.
These shoes are deemed one of Amazon’s most comfortable and fare well with any outfit. While they’re on sale, we recommend treating your feet to this chic, supportive pair.
When Levi’s is 60% off, you buy them. Its signature pair is practically screaming at you to add them to your cart, given its best-in-class discount.
“Parents were checking out practical baby gear, with extra-wide retractable baby gates and baby bottle washers among the products that caught their attention last year,” Anderson noted.
From baby-proofing the home to making feeding routines a little easier, practical gear tends to stand out when shoppers are focused on convenience, safety and value.
When people ask me what baby brands to shop for, Stokke always comes out of my mouth. The brand is highly durable and, at a rare 20%-off discount, has a travel stroller any parent will be glad they purchased for baby.
For expecting parents, pick up this 4-pack of baby bottles that are BPA-free and less than $25.
Stay comfortable and keep baby close to chest with the bestselling Momcozy Baby Carrier, now less than $75 during the Prime Day shopping period.
Not every Prime Day deal is worth clicking “add to cart.” Some products may be discounted simply because they’re older models, frequently go on sale throughout the year, or have prices that aren’t as impressive as they first appear.
Holiday decor, party supplies and other seasonal items can be tempting during Prime Day, but buying too early can mean paying more than necessary. If you don’t need them immediately, compare prices closer to the season when retailers often compete more aggressively to clear inventory.
Here are some of our top seasonal decor picks that are *actually* worth it:
You don’t need every seasonal decor piece you see on Pinterest, but if you’ve been needing a new artificial Christmas tree, this 60%-off deal mimics Balsam Hill without the high price tag.
I just purchased a fall wreath for my front door that looks exactly like this. They can be $50 to $75 depending on where you shop, so $10 off is excuse enough to buy one before Halloween.
Don’t love burning fragranced candles? No problem. This set of four *gorgeous* taper candles is only $20 and a deal I’ll be sending in all of my group chats.
Like decorations, a limited-time deal can make something you never planned to purchase suddenly seem essential. Avoid adding random kitchen gadgets, home decor, beauty products or other inexpensive items simply because they’re marked down. If it wasn’t on your list before Prime Day, give yourself a moment to decide whether you actually need it.
Here are some items that have been price-checked and worth adding to your cart:
Our readers love DeWalt products and, after checking its price, $179 is the lowest price the brand has offered its duo of batteries for.
At 50% off, the deal doesn’t get better than this. Shop Soundcore’s impressive pair of wireless buds if you want to upgrade but don’t feel like dropping $200 at Best Buy.
Yes, COSRX’s Snail Mucin doesn’t want to die (and it shouldn’t, because it’s amazing). We don’t see it on sale as often as we used to, so now’s a good time to stock up.
Don’t buy makeup just because it’s $5 cheaper. Beauty products can see much deeper discounts during major sales, and Prime Day has featured beauty discounts of 30% or more, with some individual products discounted substantially further.
After years of comparing makeup deals, here’s what to add to your basket this Prime Day:
The Queen of Makeup — Laura Geller — has an incredible deal on a bronzer, blush and highlight complexion palette; makeup sets don’t usually go on deals this grand.
This is one of my favorite mascaras ever, and I am practically jumping up and down that I can pick one up. It’s only $10 more than my favorite drugstore mascara.
I love tinted SPF because I know I’m prioritizing sun protection but still balancing my skin tone, as a foundation would achieve. It’s more lightweight than a full-coverage formula, and I love that it’s buildable.
Prime Big Deal Days — fondly known as October Prime Day — is Amazon’s biggest fall sale, offering massive discounts before the holiday rush of Black Friday and Cyber Monday. October Prime Day runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.
Prime Day and Prime Big Deal Days are both Prime member-exclusive seasonal sales with massive discounts on rotating bestsellers. Unlike July’s Prime Day, Prime Big Deal Days runs every October as a precursor to the busy holiday season, allowing shoppers to start saving on gift shopping early.
October Prime Day is exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
From reporting on Amazon sales for years, we can tell you for certain that Amazon’s October Prime Day is the ideal time to save on big-ticket tech, Amazon devices, gift-worthy clothing and beauty and skincare staples, household essentials and many more Amazon best-sellers.
Every Prime Day sale is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials, but Amazon’s October event also has great pre-holiday discounts on gifts. Our team diligently sorts through all the offers to find the very best items to grab on sale.
Already wondering when Amazon’s next Prime Day is? We expect Prime Day to return in summer 2027, but anticipate just-as-good (if not better) deals coming this Black Friday and Cyber Monday. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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