Philippine senators have urged the Department of Tourism to stick with a single marketing campaign to build long-term international recognition, pointing to long-running successes such as Malaysia’s “Truly Asia” tagline. Newly appointed Tourism Secretary Dita Angara-Mathay was asked about her plans for the current slogan, “Love the Philippines”, during a departmental budget hearing on Monday, the Philippine Star reported. Senate finance subcommittee chairman Erwin Tulfo suggested keeping the...
Politics
Philippines urged to adopt Malaysia’s lasting tourism strategy
South China Morning Post
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