Make Page Six a Preferred Source "Once everyone started seeing her tan, it became this domino effect," Dolce Glow founder Isabel Alysa told Page Six Style of Earle's "DWTS" glow. alix earle/ instagram; Disney The mirrorball isn’t the only thing glowing on “Dancing With the Stars.”
Between celebs and their pro partners, nearly half the cast get bronzed pre-performance using Dolce Glow, a self-tanning brand that “really blew up” on set when Alix Earle competed on the show last season.
“I already had a relationship with Alix, so when she joined the show, she was getting tanned every week,” founder Isabel Alysa told Page Six Style.
“Once everyone started seeing her tan, it became this domino effect, which I’m so grateful for.”
Maura Higgins snapped a selfie of her Dolce Glow tan before a “DWTS” rehearsal. isabel alysa/ instagram Sarah Jane Nader and Hailey Bills both got glowing with the same spray tan prior to their Night 1 performance. Disney via Getty Images Now, with Season 35 currently airing, the brand’s worked with everyone from pros like Derek Hough, Val Chmerkovskiy and Jenna Johnson to competitors including Julia Stiles, Maura Higgins, Jenna Dewan and Sarah Jane Nader.
But you needn’t have Alysa on speed dial to get glowing at home. She recommends using her Express 2-Hour Self-Tanning Mousse to achieve the same “smooth, longer-lasting natural tan” in no time.
If you really want the ballroom treatment, follow it up with the brand’s Post Tan Drying Powder and Mia Instant Body Glow — the latter of which she calls her “favorite finishing touch, especially on the legs.”
“These dancers are sweating, moving and changing costumes constantly, so they need a tan that isn’t going to drip or rub off,” she explained.
“It also has to look just as good under those stage lights and on camera as it does in person. That’s always been really important to me with Dolce Glow — the tan should look like your skin, just better.”
Julia Stiles (pictured dancing with Ezra Sosa) has also used Dolce Glow for both of her dances so far. Disney “Watching Alix and Val compete in the finals last season, both dipped in Dolce, was such a moment for me,” Alysa said. Disney via Getty Images Isabel Alysa has spray-tanned everyone from Brooks Nader to the Kardashian-Jenners. Isabel alysa/ instagram It’s been a big year for Alysa, as her brand also just completed an $11 million series A funding round, with investors including famous clients like Olivia Culpo, Sofia Richie Grainge and Yris Palmer.
But at the end of the day, the self-esteem boost that comes from a camera-ready glow is priceless.
“There’s a real family feeling behind the scenes,” Alysa said. “I love that they love the tan, but even more than that, I love hearing how it makes them feel when they step onto the dance floor. That’s really what Dolce Glow has always been about for me — confidence.”
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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