Make Page Six a Preferred Source MTV knows Taylor Swift can make the whole room shimmer, which is why they decided to make an award just for her.
“Taylor really wanted to team up with MTV to do something to celebrate the release of ‘Patient Zero,’” a source told Page Six exclusively. “They created this award just for her. It’s their first time handing out this award.”
The 36-year-old singer is expected at this Sunday’s VMAs in Los Angeles at the Peacock Theater to accept the first-ever Artist Director Honor.
It will be her 31st Moon Person trophy, which means she’ll officially break the current tie she has with Beyoncé after accepting it.
The moment synced up for Swift to accept MTV’s offer as her latest single, “Patient Zero,” debuted Friday alongside three new tracks as a part of “The Life of a Showgirl: The Encore,” an extended deluxe edition of her 2025 album, “The Life of a Showgirl.”
“The timing made sense with the release,” the source added. “She really wanted to be there and the network wanted to figure out a moment in the show that was special to her where she wasn’t just in the background so MTV made this moment happen.”
Bruce Gillmer, executive producer of Sunday’s awards show, spoke about how the inaugural award for Swift came together.
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“The Artist Director Honors really is an extension of Vanguard,” Gillmer told AP News Entertainment while doing press earlier this week. “And in many ways, even larger in stature because it was an idea. Quite frankly, the kernel of the idea came from external. I’ll leave it at that.”
Swift directed the theatrical video alongside Academy Award-winning cinematographer, Emmanuel Lubezki.
Swifties have only been able to see a teaser of Swift’s latest work, which stars A-list actors Dakota Johnson and Colin Farrell. The entire video debuts during Sunday’s big show.
“This group here [fellow executive producers Barb Bialkowski and Jesse Ignjatovic) spent a lot of time and energy crafting and thinking about what this could be, the importance of it, launching something as big or bigger than Vanguard so many years later,” Gillmer said of the new award.
“And then we started thinking about, OK, right away you see Taylor, multiple nominees for director,” he added. “She’s won four. And you’re like, you know what? This is a good year to launch this idea.”
Swift has previously won VMAs for directing music videos for “The Man,” “All Too Well: The Short Film,” “Anti-Hero” and “Fortnight.”
“Have an artist-driven — purely an artist-driven accolade — recognize video and creative within video,” Gillmer added of the newly created award. “Vanguard is about the video itself. This is about the talent itself.”
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