Make California Post a Preferred Source It’s a smash hit.
Viral Los Angeles smashburger popup 10/10 Burger is about to open its first ever permanent brick and mortar location in the US — right in the heart of Hollywood.
The new store will throw open its doors at 1253 Vine St. on Oct. 10 — or 10/10.
Founded by YouTuber and author Mike Majlack, 10/10 Burger first gained notoriety on social media through widely-shared videos of celebrities trying out the spot — from influencer Logan Paul to LA Rams wide receiver Puka Nacua.
The burgers have only been available through temporary popup locations, until now. A second location is also planned in LA’s Arts District, on S. Santa Fe Ave. — with no timeline given for opening.
“I’ve eaten hundreds of burgers around the world and spent my entire life figuring out exactly what makes the perfect burger,” Majlak told TimeOut.
“10/10 Burger is a curation of everything I’ve learned along the way. We’ve taken this concept around the world to massive crowds, but having a permanent home in Los Angeles is a huge moment for me. I’ve wanted to do this for a long time, and I’m excited for people to finally be able to walk through our doors and experience 10/10 the way I always envisioned it. It’s a dream come true,” he said.
The centerpiece of 10/10’s menu is the 10/10 Burger. The meat-lovers treat comes with one, two or three smashed beef patties, American cheese, grilled onions, pickles, a toasted potato bun and the brand’s 10/10 sauce ($7 for a single).
For poultry fans, 10/10 also sells a Fried Chicken Sandwich with a sizable hunk of fried chicken, pickles and 10/10 sauce ($10).
All orders can be served as a combo with homemade french fries and a drink.
The brand’s Hollywood location will reportedly also serve a Cinnamon Toast Crunch milkshake.
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