Khloé Kardashian discovered this Korean brand on TikTok. Instagram/@khloekardashian See more of our coverage in your search results.
Add Page Six on Google Even Khloé Kardashian isn’t immune to a mid-scroll impulse buy.
While speaking with the Zoe Report about her favorite beauty trends this week, the Good American co-founder organically name-dropped a surprising favorite product from K-beauty brand Colorgram.
“TikTok is dangerous, the ads are just right there,” she quipped. “I buy these Colorgram lipsticks in every color because they have every color. For some reason I need it.”
While Kardashian didn’t name-check an exact product, she was likely referring to the company’s Nude Blur Tint, which is available in a wide range of shades, from pretty pinks to burnt maroon. And since it’s rare for her to shout out a beauty buy that’s not from a brand owned by her own famous family, we were immediately intrigued.
The lightweight, non-sticky matte formula can also be used as a cheek tint. (One Amazon reviewer even called it “so blurring, it’s insane.”)
Better yet, the product’s currently 25% off on Amazon; just be sure to check “apply” on the digital coupon before checkout.
Since expanding to the US, Colorgram has gained traction — and now, Kardashian’s attention — on TikTok shop.
The Khloud founder’s other beauty non-negotiables include mascara — “I wear [it] to the gym, and my gym is in my basement,” she quipped — and moisturizer.
“I cannot not put a moisturizer on, it just feels wrong,” she said. “I love to be lubed up when I’m going to sleep … my face, obviously.”
Kardashian’s routine these days also includes her new fragrance, XO Blue, which she describes as a “vacation in a bottle.”
“It’s coconut and transports you to a beach, maybe to a hot man,” she joked to the Hollywood Reporter of the fresh scent.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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