Sarah Pidgeon stars in Rhode's spring collection campaign. rhode/Instagram These products are on the road (or should we say, the Rhode?) to selling out.
Hailey Bieber’s beauty brand dropped its new spring collection on Monday, including two limited-edition hues of its viral Lip Peptide Tints: Pretzel, a warm mauve, and Sweet Pea, a pearly pink.
Rhode enlisted Sarah Pidgeon to star in the campaign — which dropped just days after the “Love Story” leading lady used the line’s skincare to get ready for the SAG Actor Awards.
Pidgeon modeled both hues of the new lip gloss in the ads, along with the two new colors of the brand’s Pocket Blush: Teacup and Candy Apple.
The latter marks Rhode’s first-ever red blush, and the brand claims it “blends out effortlessly” for the clean, subtle look Bieber is known for.
“We wanted to create our take on a red blush that felt approachable and easy to wear in your everyday look,” Rhode added on Instagram, saying the pigment is “clinically shown to last at least 8 hours upon application.”
Pidgeon matched Rhode’s new Candy Apple blush to her dress. rhode/Instagram She also used the brand’s products to get ready for the SAG Actor Awards earlier this month. rhode/Instagram While the two cheek pigments are here to stay, the lip tints — which were developed based on fan votes — won’t be around forever.
True to form, Rhode also released phone protectors in the new hues, compatible with select iPhone 14 to 17 models.
A new way to have your “iPhone case, lip gloss on it.”
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
